While many people continue to focus on the growth of the new Apple Inc. (NASDAQ:AAPL) iPad mini, Piper Jaffray analyst Gene Munster is expecting the full-size iPad to continue its dominance of the tablet market.
According to a recent article by AppleInsider, Munster sees big things for the iPad in the months to come:
"Piper Jaffray analyst Gene Munster said a recent survey of 59 chief information officers over 12 different industries points to continued growth for Apple's 9.7-inch iPad, which is reportedly better suited for business operations than the iPad mini."
Even though the iPad mini is selling at a high rate and attracting new customers, it appears that enterprise users still prefer its big brother.
Apple Inc. (NASDAQ:AAPL) Press Info
In the same article, the statistics are broken down:
"The investment firm's annual CIO survey suggests that 57 percent of organizations plan to deploy tablets to workers in 2013, compared to 46 percent in 2012. Of the CIOs who said their companies would participate in device rollouts, 15 percent have plans for "broad deployments," almost four times as many as last year's 4 percent. This compares to the 34 percent of respondents who expect to increase investments in PCs."
For potential enterprise users, the most important thing is choosing the right tablet. With this in mind, the survey is important to investors as well.
In his note to investors, Munster wrote:
"We view the greater deployment of tablets as a positive for AAPL given that we believe the iPad has over 60% global tablet share and likely a higher share among enterprises."
"We believe continued growth in enterprise tablet deployment will help drive continued growth in the full sized iPad segment given the larger iPads are better for content creation."
In other words, as the number of organizations using tablets continues to rise, Apple Inc. (NASDAQ:AAPL) will be the primary beneficiary.
The Piper Jaffray survey also noted the following: