As promised, the company did just that at a much anticipated launch event.
Now that the world has a better idea of what the new Microsoft Surface tablets will bring to market, there is a big question that needs to be answered: will these devices be able to outperform the original Surface tablets?
It goes without saying that interested consumers and MSFT investors are excited about the Surface 2. Of course, interest does not always turn into sales.
A Prediction of Future Sales
As of now, there is no way of saying for sure how the new Microsoft Surface tablets are going to perform. While there is no denying the fact that these devices are more advanced than the first ones, it is important to note that the competition has upped its game as well.
Digitimes is reporting that it expects new Surface shipments to reach three million units in 2014. This is a big number, right?
Well, it all depends on what you mean by “big.”
Sources from the supply chain are estimating that sales will reach roughly three million next year, which would only account for a little more than one percent of global tablet shipments.
As you can imagine, this is not a number Microsoft is going to be happy with. If the company is going to be taken seriously in the tablet market, it needs to ship more than a few million units.
Of course, when you compare this number to the performance of the first generation Surface tablets it appears much better. This is because Microsoft sold roughly 900,000 tablets in the first quarter of 2013 and 300,00 in the second, totaling right around 1.2 million for the first half of the year.
If the new Microsoft Surface tablets outperform the first generation, it will be a win, to a certain extent, for the company. However, this will not be nearly enough for MSFT to compete with the real players in the tablet market.
How do you feel about this prediction? Do you think this prediction is spot on? Share your thoughts in the comment section below.