Microsoft Corporation (MSFT): The Ultimate Goal of Xbox One May Surprise You

Forget about the actual sale of consoles later this year. Hardware is GameStop Corp. (NYSE:GME)’s lower-margin business. The new platform’s cloud-based interactivity and 500 gigabyte hard drive point to a digitally downloaded future that should require fewer physical purchases — and that’s if Xbox One owners are even playing. Microsoft Corporation (NASDAQ:MSFT) unveiled some pretty nifty games today, but this is ultimately about the television screen.

Improved voice controls allow someone to breeze through applications, but don’t be surprised if “Watch TV” is the first phrase uttered after “Xbox on” powers up the console. The ability to snap different applications side by side will find folks screening live TV content as they surf the Web or make a Skype group call on the side of the screen. Even the Xbox-defining Halo experience is now becoming a TV show. Seriously. Microsoft also announced that today.

Making TV social is the ultimate goal of Xbox One, and that’s no game.

The article Will Xbox One Win? originally appeared on Fool.com and is written by Rick Munarriz.

Longtime Fool contributor Rick Munarriz has no position in any stocks mentioned. The Motley Fool recommends Activision Blizzard and Nintendo. The Motley Fool owns shares of Activision Blizzard, GameStop, and Microsoft.

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