Microsoft Mobile Phone: Over the past year, Microsoft Corporation (NASDAQ:MSFT) has failed to grab much market share in the mobile computing department. With that in mind, there is no reason to believe that the company is going to give up. In fact, Microsoft’s Chief Financial Officer Peter Klein has a different idea in mind.
According to a recent article by Reuters, Microsoft Corporation (NASDAQ:MSFT) does not have a “plan B” if things don’t work out exactly as planned in the near term.
At the Goldman Sachs Technology and Internet Conference in San Francisco, Klein added the following:
“We’re very focused on continuing the success we have with PCs and taking that to tablets and phones.”
When asked if there was a plan B should things fail to progress as planned, he said:
“It’s less ‘Plan B’ than how you execute on the current plan. We aim to evolve this generation of Windows to make sure we have the right set of experiences at the right price points for all customers.”
In other words, Microsoft Corporation (NASDAQ:MSFT) does not have any thoughts of abandoning its current plan and trying something else. Instead, it will be a series of changes that hope to help the company break further into the mobile computing market.
According to the same Reuters article, Microsoft Corporation (NASDAQ:MSFT) Surface tablets are not performing well:
“Gartner estimates that Microsoft sold fewer than 900,000 Surface tablets in the fourth quarter, which is a fraction of the 23 million iPads sold by Apple. Microsoft has not released its own figures but has not disputed Gartner’s.”
“Windows phones now account for 3 percent of the global smartphone market, Gartner says, which is almost double their share a year ago but way behind Google’s Android with 70 percent and Apple with 21 percent.”
While the Surface tablets are disappointing in terms of sales, at least Microsoft can hang its hat on an increase in the global smartphone market.
What do you think is next for Microsoft Corporation (NASDAQ:MSFT) in the mobile computing space if the company is unable to boost tablet sales in the near future?
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DISCLOSURE: I have no positions in any stock mentioned.
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