Microsoft Corporation (NASDAQ:MSFT) always assembles a back-end personnel with vast experience in the video gaming industry before it embarks on the creation of a major game. The process according general manager for Microsoft studios, Matt Booty, can at times be cumbersome, and time-consuming pitying people with different ideas on how the entire process should be undertaken.
The Xbox one has enjoyed immense success in the gaming space attributed to the Halo game that has sold over 60 million copies with no signs slowing down. Microsoft Corporation (NASDAQ:MSFT) has not relied on the success of a single game but has essentially put together a catalog of other go-to franchises that are also generating immense success.
Microsoft Corporation (NASDAQ:MSFT) has never given a clear guideline on how it picks games that appear on its console. Booty reiterates that a culmination of a longer relationship and a clear understanding of a given developer always play an important role before a given game is selected.
Booty admits that most of the projects that they usually accept are not of developers coming up for the first time but those who have accrued experience over the years. Ken Lob Microsoft Studios creative director also points out that gamers who don’t have hits are necessarily never shut out. Lobb’s points out that Microsoft always seeks to give equal attention to smaller studios with great potential.
As Microsoft Corporation (NASDAQ:MSFT) continues to enjoy success with Halo game so is Sony Corp (ADR) (NYSE:SNE) also doing well with Uncharted and Nintendo relying on the success of ‘Super Mario’. Booty and Lobb point out that developers should at all-time have unbridled enthusiasm for the game they wish to be considered. Creative visionary is an important aspect that developers should always portray if their games are to be successful in the ever competitive gaming landscape.
Microsoft Corporation (NASDAQ:MSFT) never abandons’s games that fall flat after release as future resurrection may always come into play. Microsoft has already used this strategy to success ‘Killer Instinct.’. Microsoft according to Booty only looks at games it believes will showcase what’s uniqueness of Xbox platform. Most popular cell phones in the world.
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