Dear Valued Visitor,

We have noticed that you are using an ad blocker software.

Although advertisements on the web pages may degrade your experience, our business certainly depends on them and we can only keep providing you high-quality research based articles as long as we can display ads on our pages.

To view this article, you can disable your ad blocker and refresh this page or simply login.

We only allow registered users to use ad blockers. You can sign up for free by clicking here or you can login if you are already a member.

Microsoft Corporation (MSFT) Bing Wins NORAD Santa Tracker

Microsoft Corporation (NASDAQ:MSFT) has been campaigning lately with Web search users by putting forth a Bing vs. Google Inc. (NASDAQ:GOOG) Search comparison, trying to convince users to switch to Bing because of supposedly faster and more relevant search results. This holiday season, however, Bing has apparently won a battle over Google that perhaps it hadn’t counted on – and it didn’t necessarily have to do with search.

Just tracking. A red-suited jolly fellow, that is. And this could be a small Christmas boost for Microsoft investors like billionaire David Einhorn of Greenlight Capital.

GREENLIGHT CAPITAL David Einhorn

An annual tradition is about to start again, as the North American Aerospace Defense Command (NORAD) begins its Santa Tracker for the good boys and girls who check on the progress of St. Nick.  However, as a surprise – and with apparently no real announcement or explanation – the Santa Tracker is now using Microsoft Corporation (NASDAQ:MSFT) Bing Maps application to run its Santa Tracker, ditching a longtime relationship with the Google Inc. (NASDAQ:GOOG) Maps feature.

This development is interesting, since Microsoft Corporation (NASDAQ:MSFT) has been posting a very minority share in the marketplace  compared to Google Maps. A recent survey in the U.K., for example, said that Google Inc. (NASDAQ:GOOG) has 89 percent market share while Microsoft Bing was listing at only 4 percent.

While Microsoft Corporation (NASDAQ:MSFT) is the new official home of the NORAD Santa Tracker for Christmas Eve,  Google Inc. (NASDAQ:GOOG) is apparently pivoting to post its own tracking application, complete with a Santa Hotline. So even when it comes to the one and only Kris Kringle there seems to be some competition – so which one will Santa watchers use Monday evening? Will hey use the new official NORAD site now on Bing by Microsoft Corporation (NASDAQ:MSFT), or the new Google-created Maps feature? It may be hard for users to tell or understand the difference, and it might be questionable whether Santa-trackers will be more loyal to NORAD or to Google Inc. (NASDAQ:GOOG) at the end of the day.

But when it comes to accurately following Santa, that may be the more important factor.

Biotech Insider Alert - $5 Stock To Hit $40

$200 Million Dollar Healthcare Hedge Fund's #1 Best Idea Right Now

The best healthcare hedge fund out there right now is one of the largest shareholders in this biotech stock. The fund returned more than 20% in each of the last 2 years with a virtually fully hedged portfolio, and it's sending out a BUY signal on this biotech stock. Get your FREE REPORT today (retail value of $300)

This is a FREE report from Insider Monkey. Credit Card is NOT required.
Loading Comments...
X

Thanks! An email with instructions is sent to !

Your email already exists in our database. Click here to go to your subscriptions

Insider Monkey returned 102% in 3 years!! Wondering How?

Download a complete edition of our newsletter for free!