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Lululemon Athletica inc. (LULU), Under Armour Inc (UA), Amazon.com, Inc. (AMZN): Three Companies to Watch in the Health Craze

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With the world sports and fitness clothing market set to reach $126 billion by 2015, there is room for explosive growth within this market. With dramatic lifestyle changes fueled by a growing obesity epidemic in the United States, along with an aging population that is focused on fitness and nutrition, there is room for drastic growth within the global health and wellness industry. Three companies have innovated well in a market eager to lose weight and eat healthy.

Lululemon Athletica inc. (NASDAQ:LULU)Lululemon Athletica inc. (NASDAQ:LULU) was beaten by the Street in March for a see-through yoga pants recall. However, this company is powered by brand ambassadors that have created a cult-like following within the yoga community. Currently, revenue for this apparel powerhouse sits at $485.5 million, an increase of 31% for the year.

While Lululemon Athletica inc. (NASDAQ:LULU) understands the power of retail outlets on the ground, most of its business transactions are through e-commerce and brand ambassadors. While gross profit has increased 31% to $274.5 million for the first quarter, Lululemon Athletica inc. (NASDAQ:LULU) is pushing forward with product innovation and growth into new markets. CEO Christine Day said that Lululemon will start testing the market in 15 different countries, without taking on long term debt.

Under Armour Inc (NYSE:UA) increased first quarter revenues 23% to $472 million and raised full year guidance from $2.21 billion to $2.23 billion for top line revenue. This performance apparel company is continuing its growth streak since its IPO in 2005. Shares have gone up more than 400% since its IPO, and Under Armour Inc (NYSE:UA) has released first quarter growth of over 20% for over 12 straight quarters. With focus on product expansion, Under Armour Inc (NYSE:UA) revealed future plans for huge growth in its investor conference call. Under Armour Inc (NYSE:UA) has been expanding efforts in international supply chain logistics, with ten offices projected to open in the next year outside the United States.

A sponsor of the upcoming Olympic games, Under Armour Inc (NYSE:UA) plans to grow international awareness of the brand. Sales in Latin America grew over 6%, while total global sales grew 41% to $31 million. With the footwear industry projected to be valued at $84.4 billion in 2018, according to Transparency Market Research, UnderArmour hopes to cash in with projected sales doubling to $4 billion by 2016.

Groceries delivered to the masses

Amazon.com, Inc. (NASDAQ:AMZN) announced a grocery line called AmazonFresh. Amazon.com, Inc. (NASDAQ:AMZN) Fresh is a delivery service that ships groceries directly to the shopper’s door. According to a Reuters report, the company plans to expand its business to Los Angeles and San Francisco within the next year. Using locations that already use same day shipping, Amazon.com, Inc. (NASDAQ:AMZN)‘s operation strategy is already scaled to take on mass market grocery shipping.

With a 220% surge in stock price in the last five years, Amazon.com, Inc. (NASDAQ:AMZN) continues to expand into new markets to drive growth. Grocery shopping is a frequency business, with delivery up to twice a week for the average shopper, and Amazon hopes to profit from bottom line growth from added basket purchases. Although grocery margins aren’t as profitable as higher priced electronics, this market will continue to grow as Amazon.com, Inc. (NASDAQ:AMZN) stakes a foothold in this $568 billion industry.

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