Is Tumblr a Good Purchase for Yahoo! Inc. (YHOO)?

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But, will the Tumblr acquisition be enough to fix Yahoo!’s ad revenue problem? At the time of its earnings announcement in April, Mayer assured investors the company was planning a “series of sprints” that would ensure growth in the coming years. It looks like Tumblr is the first of those “sprints,” as the company attempts to move into mobile and improve ad revenue.

The article Is Tumblr a Good Purchase for Yahoo? originally appeared on Fool.com and is written by Stephanie Faris.

Stephanie is a member of The Motley Fool Blog Network — entries represent the personal opinion of the blogger and are not formally edited.

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