There is no denying that Apple Inc. (NASDAQ:AAPL) has had great success in the retail space. Along with this tech giant, Microsoft Corporation (NASDAQ:MSFT) has done the same. Is there a chance that Google Inc (NASDAQ:GOOG) is going to be next?
If you believe reports from 9to5 Google the answer is yes. Here is what they had to say:
“An extremely reliable source has confirmed to us that Google is in the process of building stand-alone retail stores in the U.S. and hopes to have the first flagship Google Stores open for the holidays in major metropolitan areas.”
If this information is correct, Google Inc (NASDAQ:GOOG) is making a strong push to have retail stores available to consumers before the busy holiday season for 2013 kicks off.
While it only makes sense for the search engine giant to follow in the footsteps of Apple and Microsoft, one has to wonder if this is the best move for the company. Is Google straying too far from what has made it so successful over the years?
Here is additional information from 9to5 Google, explaining why the company is interested in moving in this direction:
“The mission of the stores is to get new Google Nexus, Chrome, and especially upcoming products into the hands of prospective customers. Google feels right now that many potential customers need to get hands-on experience with its products before they are willing to purchase. Google competitors Apple and Microsoft both have retail outlets where customers can try before they buy. Google’s retail move won’t be an entirely new area, however.”
Many people are not aware that Google Inc (NASDAQ:GOOG) has Chrome Stores within several Best Buy locations in the United States. Of course, this is a far cry from a standalone store.
It will be interesting to see how many retail stores Google Inc (NASDAQ:GOOG) rolls out in 2013, as well as the cities in which these are located.
What are your thoughts on this decision?
DISCLOSURE: I have no positions in any stock mentioned.
For more Google news, visit the following pages: