Dear Valued Visitor,

We have noticed that you are using an ad blocker software.

Although advertisements on the web pages may degrade your experience, our business certainly depends on them and we can only keep providing you high-quality research based articles as long as we can display ads on our pages.

To view this article, you can disable your ad blocker and refresh this page or simply login.

We only allow registered users to use ad blockers. You can sign up for free by clicking here or you can login if you are already a member.

Apple Mobile Advertising: iPad Mini Leads to Bigger Lead for Apple in Terms of Mobile Ad Impressions

Apple Mobile Advertising: Tim Cook holding chartIn 2012, Apple Inc. (NASDAQ:AAPL) launched its iPad mini device. Despite the fact that it has only been on the market for a few months, the mini is making waves across a variety of markets. Apple is one of the most popular stocks among hedge funds, who look to be bullish on the device (see how investors have beaten the market using hedge fund sentiment).

Last year, with the help of the iPad mini, Apple Inc. (NASDAQ:AAPL) was able to increase its lead in the area of mobile ad impressions. When you add the popularity of the new mini to the full-size tablet, there is no wondering why.

According to new data from Millennial Media, Apple Inc. (NASDAQ:AAPL) has secured roughly one third of the market.

AppleInsider recently covered the release of this data by Millennial Media, adding the following:

“Millennial Media, the third-largest mobile advertising platform after Apple and Google, released on Friday its 2012 year in review report for the mobile advertising market, which places Apple atop all other manufacturers with 31.2% of all mobile-based ad impressions. That’s nearly a five % age point increase over the company’s 26.35% share in 2011.”

On top of this, the report shows that both Apple Inc. (NASDAQ:AAPL) and Samsung are far out in front in the mobile sector. Even though Apple is at the top right now, Samsung is biting at its heels with 22.32% of mobile impressions.

After Apple and Samsung, the manufacturers that round out the top five include: BlackBerry with 11.5%, HTC with 8.03%, and Motorola with 6.83%.

It is no surprise that the Apple Inc. (NASDAQ:AAPL)’s iOS is currently the top operating system in the mobile ad sector. The article goes on to give the following stats:

“Millennial affirmed that Apple’s iOS continues to lead among tablet operating systems in the mobile ad space, generating 58% of all ad impressions. However, Android’s share in the segment has grown to 41%. Samsung was the overall leader among Android tablet manufacturers, with 45% of ad impressions.”

Apple is definitely out in front right now, according to data from Millennial Media, but Samsung is in its rearview mirror. It will be interesting to see if Apple is able to widen the gap in the months to come, or if the competition inches closer.

Check back here for more updates on Apple Mobile Advertising.

DISCLOSURE: I have no positions in any stock mentioned.

For more Apple news stories, visit the following pages:

Katy Huberty of Morgan Stanley Talks Apple Inc. (AAPL) After Meeting with CFO

Is Nokia Targeting Apple Inc. iPhone with Cheaper Device?

CNBC Video: Apple Inc. Clashing with Google Inc

Biotech Stock Alert - 20% Guaranteed Return in One Year

Hedge Funds and Insiders Are Piling Into

One of 2015's best hedge funds and two insiders snapped up shares of this medical device stock recently. We believe its transformative and disruptive device will storm the $3+ billion market and help it achieve 500%-1000% gains in 3 years.

Get your FREE REPORT and the details of our 20% return guarantee today.

Subscribe me to Insider Monkey's Free Daily Newsletter
This is a FREE report from Insider Monkey. Credit Card is NOT required.
Loading Comments...

Thanks! An email with instructions is sent to !

Your email already exists in our database. Click here to go to your subscriptions

Insider Monkey returned 102% in 3 years!! Wondering How?

Download a complete edition of our newsletter for free!