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Huge Compensations For Apple Inc. (AAPL) Executives In 2014: Why Are The Numbers So Big?

Apple Inc. (NASDAQ:AAPL) has revealed the compensations and shares paid to its executives through the filing with US Securities and Exchange Commission (SEC) on Thursday. The major talking point in the filing was the pay package of $73.4 million as stock and salary to Apple Inc. (NASDAQ:AAPL)’s new retail boss Angela Ahrendts, who was recruited in 2014. Ahrendts was CEO of Burberry Group Plc, before joining as retail and online store boss for Apple Inc. (NASDAQ:AAPL). Re/Code Co-Executive Editor, Kara Swisher talked on CNBC about her views on huge payday for many Apple Inc. (NASDAQ:AAPL) executives.

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In addition to Ahrendts, many other executives also received huge sum as salary and stock. Swisher said that the company is doing very well and had an exceptional 2014. She pointed out that majority of payments made to these executives were in stock and since the stock price went up a lot, she feels that this makes a lot of sense. Apple Inc. (NASDAQ:AAPL) CEO, Tim Cook also received a compensation of $9.22 million in 2014. Swisher feels that Ahrendts got into the company at the right time. She also talked about the huge sum paid to Ahrendts and the plausible reasons behind the payment.

“[…] She got into the company at the right time. I mean it is an enormous amount of money when you look at it and she just started working on the store and you haven’t really seen her. I don’t know if you have noticed, she hasn’t been in public that much. So she is charged with sort of really reinvigorating stores that were already so innovative, but them seems to have lost their way a little bit. So the question is may be they are paying it forward, she is going to be worth is when she increase the sales or whatever. But it’s a lot of money,” Swisher said.

CNBC’s Jon Fortt mentioned that part of the pay package to Ahrendts was the stock value and incentives she lost, when she quit being CEO of Burberry, which was around $36 million. He pointed out that if Apple Inc. (NASDAQ:AAPL) has got to lure CEO of company, they need to pay a huge sum.

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