Hour-by-Hour Comparison of Apple Inc. (AAPL) iOS and Google Inc (GOOG) Android

Are you a fan of Apple Inc. (NASDAQ:AAPL) iOS? Do you prefer the Google Inc (NASDAQ:GOOG) operating system? Both companies have a loyal following, claiming that their operating system is better than anything else on the market.

For the most part, this is nothing more than a matter of opinion. To be honest, both operating systems offer something unique. You cannot go wrong with Apple iOS or Google Android.

Of course, this debate is never going to stop.

Chitika Insights is doing their part in helping people decide which operating system, Apple Inc. (NASDAQ:AAPL) or Google Inc (NASDAQ:GOOG), is more popular.

Here is the company’s most recent study: Hour-by-Hour Analysis: North American Android and iOS Web Usage

For a better idea of what the study is going to examine, here is an excerpt:

“As many past Chitika Insights studies have reported, within North America, iOS is, and has always been the more popular of the two in terms of Web traffic volume. However, our latest study focused on quantifying the differences in the daily browsing behavior of iOS and Android users. Specifically, we examined hourly Web traffic volume throughout the day.”

As you can see, Chitika has made it known in the past that they feel Apple Inc. (NASDAQ:AAPL) iOS is the more popular of the two operating systems in terms of traffic volume. This time around, however, they are going to take a closer look at hourly web traffic to see when users relying on their operating system.

Here is the most important information from the study:

“The highest volume of iOS and Android Web traffic occurs at 10:00pm ET/7:00pm PT, indicating that late evening hours are the most popular browsing times for both sets of users. However, for iOS, this maximum is followed by sharp drop in usage for the next seven hours, pointing to a tremendous impact on iOS device usage during typical sleeping hours. On the other hand, Android-based Web traffic volume is not nearly as volatile. Usage volume drops more steadily following peak hours, and in the morning rises to nearly the same point as the late-evening maximum.”

This entire study is interesting, despite the fact that it doesn’t say anything about which operating system is “better.”

You can learn a lot about the way people browse with both Apple Inc. (NASDAQ:AAPL) iOS and Google Inc (NASDAQ:GOOG) Android by checking out the graph on the next page: