Hedge fund ownership of Nike, Inc. (NYSE:NKE) ticked up a bit to a total of 38 filers. Billionaire Steve Cohen’s SAC Capital Advisors moved heavily into the stock during Q4 and closed December with 2.6 million shares (find more stocks SAC owned).
Mondelez was the top consumer pick but Kraft Foods Group Inc (NASDAQ:KRFT) also made our list of the most popular consumer goods stock as 37 filers reported a position. Citadel Investment Group was one of the largest holders of the stock in our database; that fund is managed by billionaire Ken Griffin (check out Griffin's favorite stocks).
Hillshire Brands Co (NYSE:HSH) was owned by 33 different hedge funds at the end of December, up from 23 at the beginning of October. Among the funds buying Hillshire during the fourth quarter was billionaire John Paulson’s Paulson & Co. Research more stocks Paulson owned.
33 hedge funds and other investors in our database were also counted as owning shares of Constellation Brands, Inc. (NYSE:STZ). While billionaire and well-known activist investor Dan Loeb’s Third Point was selling shares, it still owned 1.9 million shares at the beginning of 2013 (see more of Loeb's stock picks).
The tenth most popular consumer stock among hedge funds, per our methodology, was Mohawk Industries, Inc. (NYSE:MHK), a $7.2 billion market cap company which provides carpets, tiles, and other floor coverings. Theleme Partners was one fund taking a new position in Mohawk.
Disclosure: I own no shares of any stocks mentioned in this article.