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Google Inc. (GOOGL)’s Acquired Waze To Help Users Beat Traffic

Google Inc. (NASDAQ:GOOGL)’s next focus away from the search business will be to help people navigate through traffic with ease, with the acquisition of Waze. During an interview on Fox Business, Waze CEO, Noam Bardin, affirmed that the app works to find an optimal path that drivers can use depending on where they want to go.

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“Waze is going to try and find the optimal route to get to work; try save them 5 minutes a day on their way to work, and it is going to know about that tree. It is going to know about that tree from the other user who got there earlier and marked there is a tree there and will route you on a different route so you don’t actually end with the traffic caused by that tree,” said Mr. Bardin.

The main concerns about Google Inc. (NASDAQ:GOOGL)’s new service has to do with the fact that it relies on one person using the app to relay traffic info to others. The service essentially becomes useless when one is the first one through a given road as he will not be given any help in terms of traffic movements.

Google reportedly acquired Waze for more than a billion dollars as it looks to play a big role on the common good for drivers while on the road. Google Inc. (NASDAQ:GOOGL) just like other giant online company’s has been grappling with privacy issues for the better part of the year with users remaining skeptical of the way they are being tracked from time to time.

Bardin maintains that Waze is just an app that users can switch on and off in case of privacy concerns, unlike operating systems. Google Inc. (NASDAQ:GOOGL) is already registering tremendous growth with Waze in Latin America and Asia.

“You use us; you share your data with everyone else. You don’t want to share your data, don’t use us and I think users overall get that. It is all different than an operating system that is constantly tracking you, and it is kind of hard to turn it off,” said Mr. Bardin.

Google Inc. (NASDAQ:GOOGL)’s Waze is already generating a good amount of revenue from companies that post ads alongside its maps such as McDonald’s Corporation (NYSE:MCD) and Best Buy Co Inc. (NYSE:BBY).

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