Google Inc. (NASDAQ:GOOGL) has signaled its intention of pursuing the augmented reality space after investing $542 million on Magic Leap, a startup shrouded in mystery. During an interview on Bloomberg, Miami University Augmented Reality Center’s Dr. Bo Brinkman, reiterated that augmented reality user interface could be the next big thing with the development of user-friendly systems.
Google Inc. (NASDAQ:GOOGL) investment in Magic leap and that of QUALCOMM, Inc. (NASDAQ:QCOM), as well as from other partners, puts the valuation of a startup at $2 billion. There is a great difference between what Facebook Inc. (NASDAQ:FB)’s Oculus is trying to achieve on the reality space when compared to Magic Leap according to Brinkman.
“Magic Leap clearly wants to give you a wearable that can go out into the world and augment the world. Oculus is not meant for that, oculus is meant to be cheap everyone can have it in their homes connected to their gaming machines. Magic Leap is about going out into the world presumably with some sort of lightweight wearable that will let you have experiences in your everyday life,” said Mr. Brinkman.
Google Inc. (NASDAQ:GOOGL) is looking to use Magic Leap to tap into the fast growing wearable space that is rapidly gaining traction with people. Magic Leap is also trying to go beyond the current mobile computing perception and focus more on virtual and augmented reality.
Unlike Google Glass, Brinkman believes Magic Leap’s glass will be a bit lighter and smaller, to perfectly fit on people’s faces. Future augmented reality technology will not solely focus on entertainment but also in carrying out other tasks like repairs or as learning aids.
“They clearly are working on some kind of wearable that is going to have customer optics; it is going to have some sort of Laser technology that is going to have custom integrated circuits. It sounds like they are in the process of building a whole bunch of very high performance specialized technology to make this work, “said Mr. Brinkman
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