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Google Inc (GOOGL) and Intel Corporation (INTC) Partnered with the Swiss Watchmaker

TAG Heuer International, the Swiss watchmaker which designs and manufactures men’s and women’s prestige sports watches and chronographs (timepieces with stopwatch features), has entered into the world of smart watches by partnering up with Google Inc (NASDAQ:GOOGL) and Intel Corporation (NASDAQ:INTC). A CNET article reported on the news and discussed about TAG’s announcement of partnership deal with Google Inc and Intel Corporation to create smart watches.


“The hardware and the software will come from Silicon Valley. But the watch case, the dial, the design, the idea, the crown, that part of the watch will, of course, be Swiss,” said Jean-Claude Biver, Chief Executive Officer of TAG Heuer International.

On Thursday, TAG Heuer International SA has announced a new partnership with the two Silicon Valley technology companies at the start of Baselworld, an annual conference in Switzerland for watchmakers and jewelers, to build a mechanical watch embedded with new technology features as Intel Corporation will provide the processor and Google Inc will provide its powerful Android operating system.

This new partnership between TAG Heuer, Intel Corporation (NASDAQ:INTC) and Google Inc (NASDAQ:GOOGL), to make a mechanical watch embedded with latest tech features, could also give a tough competition to highly anticipated Apple Inc. (NASDAQ:AAPL)’s smartwatch that is to become available next month in the market for its customers.

“This is really the first product of its kind coming from a luxury watchmaker,” said Ellen Healy, an Intel Corporation spokeswoman.

It’s Intel Corporation (NASDAQ:INTC)’s first effort with Google Inc (NASDAQ:GOOGL)’s Android wear that would bring out the first Swiss Android wear smartwatch to people and the details about pricing and features of this smartwatch would be provided near the fourth quarter by TAG Heuer International SA.

The partnership of Google Inc (NASDAQ:GOOGL) and Intel Corporation (NASDAQ:INTC) with TAG Heuer International SA is very important at this point for these two tech giants to grab an early stake and competitive position in the rising wearable gadgets in market that would also create a tough rivalry against Apple Inc. (NASDAQ:AAPL)’s smartwatch in the field. The new smartwatch, created collaboratively by Google Inc, Intel Corporation and TAG Heuer International SA, would be available to customers in the market by the end of 2015.

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