Google Inc (GOOG) Raises Search Engine Bar with ‘Spooky’ Accuracy

Google Inc. (GOOG)Google Inc (NASDAQ:GOOG) is rolling out a new design for its popular search engine. The company replaced its left-handed sidebar, which was introduced in 2010 with tabbed search options. Google’s new design makes the appearance of searches consistent across platforms (i.e. smartphones, tablets, desktops) and it makes room for some interface changes, including its “Knowledge Graph.”

The Google Inc (NASDAQ:GOOG) Knowledge Graph was launched earlier this year and is designed to let “you to search for things, people or places that Google knows about—landmarks, celebrities, cities, sports teams, buildings, geographical features, movies, celestial objects, works of art and more—and instantly get information that’s relevant to your query. This is a critical first step towards building the next generation of search, which taps into the collective intelligence of the web and understands the world a bit more like people do,” writes Google on its blog. “Google’s Knowledge Graph isn’t just rooted in public sources such as Freebase, Wikipedia and the CIA World Factbook. It’s also augmented at a much larger scale—because we’re focused on comprehensive breadth and depth. It currently contains more than 500 million objects, as well as more than 3.5 billion facts about and relationships between these different objects. And it’s tuned based on what people search for, and what we find out on the web.” The idea is to help users find information quickly and accurately. The Knowledge Graph can reportedly tell the difference between language usage (e.g. Taj Mahal the place versus Taj Mahal the artist), provide a summary relevant to the key facts you would likely need for that query, and provide interesting details about the subject that may give you a deeper insight into the subject matter.

Some users have called Google Inc (NASDAQ:GOOG)’s  high degree of personalized search results “a little spooky,” but the company has been slowly “learning” its users for years. Its Knowledge Graph, and many other recent changes, like allowing users to see results from their Gmail accounts when they do a search or providing teh ability to search by voice command in some mobile applications, is just an extension of that. Google’s new search engine interface will allow  the company to exploit those pieces of information more efficiently going forward.

Google Inc (NASDAQ:GOOG) hit a high of $670.75 in pre-market this morning after introducing the change, up from a close yesterday of $667.12. It may be a bit of a slow start but the company’s technology is bound to push it even further ahead of the competition. Yahoo! Inc. (NASDAQ:YHOO), for instance, does offer half the features Google has unveiled recently and neither does Microsoft Corporation (NASDAQ:MSFT)’s Bing service, which has risen to be one of Google’s strongest competitors. Realistically, Google may have just raised the proverbial search engine bar on this one.

Comments
Insider Monkey Small Cap Strategy
Insider Monkey Small Cap Strategy

Insider Monkey beat the market by 52 percentage points in 24 months. Our beta is only 1.2 (don't click this link if beating the market isn't important to you).

Lists

Most Awesome Hip Hop Documentaries

Foods That Stain Your Teeth

Richest Doctors in the World

The Best Movie Sountracks Ever

The Highest Grossing Musicals on Broadway

The Most Successful Reality TV Stars

Cheapest Cities to Visit in the US

Most Expensive Summer Camps

Most Expensive Animals in the World

Most Expensive Specialty Crops in the World

Movies That Took Ages to Make

The Longest Hollywood Films Ever Made

Most Expensive Concert Stages

The Richest Bands of all Time

10 Most Corrupt Countries 2013 List

10 Countries with the Highest Quality of Life Index

Most Expensive Mattresses in the World

5 Smallest Countries by Land Area

The Ultimate Heartbreak Songs

Richest Teenagers in the World

10 Most Haunted Places in America

10 Best Places to Retire in Florida East Coast

Top 10 Places to See Before You Die

Top 8 Countries in the World Where Justice Prevails

10 Richest States in America

15 Wealthiest Countries in the World

Richest Singers in the World

Most Expensive Tasting Menu in New York City

Most Expensive Baby Items in the World

Most Expensive Hotel Suites in Vegas

Most Expensive Brunch in New York City

Most Expensive Beef Cuts in the World

25 Best Colleges to Get a Job

Top 10 US Supermarkets

The 25 Most Dangerous Cities in the World to Visit

Most Expensive Xbox Games

Top 11 Cities Where Billionaires Live

Top 10 Most Charitable Companies in America

Most Expensive Seafood in the World

The 10 Wildest Conspiracy Theories

The 10 Best Job Markets in the US

Top 10 Accounting Scandals of All Time

The 25 Biggest Cities in the World

Top 10 Best Paying Virtual Jobs

Most Expensive Leather Shoes in the World

Top 6 Things to Buy in March

The 10 Most Stressful Jobs in America – 2014 List

Top 10 Jobs for Introverted People

Top 10 Honeymoon Destinations in the World

Top 10 Highest Paying Jobs in the World

Subscribe

Enter your email:

Delivered by FeedBurner

X

Thanks! An email with instructions is sent to !

Your email already exists in our database. Click here to go to your subscriptions

Insider Monkey returned 47.6% in its first year! Wondering How?

Download a complete edition of our newsletter for free!