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Google Inc. (GOOG) Now App is Not Now at Apple Inc. (AAPL) App Store

Google Inc. (NASDAQ:GOOG) executive chairman Eric Schmidt was asked about when and whether the Google Now application, which currently runs on Android and Chrome OS devices, will be made available on the iOS platform by Apple Inc. (NASDAQ:AAPL).  Schmidt was asked this question while speaking at the Big Tent Summit in India.

The Next Battleground for Apple Inc. (AAPL) and Google Inc (GOOG)?

“You’ll need to discuss that with Apple,” he said, inferring that the company had submitted the iOS version of the app to the Apple Inc. (NASDAQ:AAPL) App Store for approval. “Apple has a policy of approving or disapproving apps that are submitted into its store, and some of the apps we make they approve and some of them they don’t.” Not so fast, Eric. According to a recent report, not only has Apple not made a decision about approving Google Now, Apple says it hasn’t even seen the app in order to make a judgment.

What to make of this is interesting, since there has been a bit of a war of words between Google Inc. (NASDAQ:GOOG) and Apple Inc. (NASDAQ:AAPL) since Apple removed Google Maps from its iOS 6 when it launched last fall, replacing it with its own native mapping application and forcing Google to submit an application to get the Maps app approved for the App Store.

Google Now is a location-centric information feed, where users can organize and access calendar, e-mail and transportation data and make it available to the user according to the user’s location.

Let us know your thoughts about this conflict of messaging between Google Inc. (NASDAQ:GOOG) and Apple Inc. (NASDAQ:AAPL0 in the comments section below.

DISCLOSURE: I own no positions in any stock mentioned.

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