There are some companies that are able to stand on their own two feet (for the most part). Others, however, require some assistance from others. Asustek is one such company, and it turned to both Google Inc (NASDAQ:GOOG) and Microsoft Corporation (NASDAQ:MSFT) for assistance moving forward.
Monica Chen and Joseph Tsai of Digitimes recently took a closer look at where Asustek stands right now, and what the company is hoping to accomplish in a variety of markets in the near future.
Asustek CEO Jerry Shen is doing all he can to position the company for success, and this includes setting up partnerships with the likes of Google and Microsoft.
Where does Google Inc (NASDAQ:GOOG) Fit in?
Sometime in the fourth quarter of 2013, Asustek is set to enter the Chromebook market. With this, the company is hoping to increase orders from the education sector.
After poor back to school demand during the third quarter, the company had to reduce its notebook shipment forecast, and is looking for ways to hedge its bets in future quarters.
What about Microsoft Corporation (NASDAQ:MSFT)?
Asustek realizes what this software giant brings to the table, and has not thrown them to the wind in favor of Google. The company recently turned much of its attention to notebook models without touch panels. Next month, with the help of Microsoft, the company will announce its newest convertible products. This is all in hopes of a strong fourth quarter.
Relying on both Google Inc (NASDAQ:GOOG) and Microsoft Corporation (NASDAQ:MSFT) cannot be a bad thing for Asustek.
The article goes on to add that Android and Chrome OS integration next year will “help tighten the company’s relationship with Google.”
The Chromebook market is not blowing up, but after a decline in notebook shipments it makes sense for Asustek to get involved.
Asustek may not be the only company taking this approach, but it is hoping for big things from these relationships in the near future. After all, it is hard to go wrong when you are teaming with the likes of Larry Page, Steve Ballmer, and many of the other top names in the industry.
On the other side of the spectrum, share your thoughts on what you think this means to Google Inc (NASDAQ:GOOG) and Microsoft Corporation (NASDAQ:MSFT).
For more on Asustek, check out the video below: