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Google Inc (GOOG), Apple Inc. (AAPL): What Will We See By 2020?

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Google Inc (NASDAQ:GOOG)In this article, I want to highlight 3 very important trends that are going on in the technology space and how they will alter the technology landscape.

Faster internet

Google Inc (NASDAQ:GOOG) has been rolling out a fiber optic network. The company advertises that its internet speeds are 100 times faster than the average broadband internet speeds, and that its Gigabit internet will allow users to browse the internet at blazing speeds. In Google Inc (NASDAQ:GOOG)’s most recent quarterly earnings announcement the company’s CEO, Larry Page, was open to expanding its Google Fiber network, and while the business is low-margin it will at least contribute to Google Inc (NASDAQ:GOOG)’s net income and revenue incrementally.

Google Inc (NASDAQ:GOOG) has $50 billion in cash and short-term investments, and the company has a lot of short-term assets and investments on its balance sheet. The company can easily speed up the deployment of its fiber optic network, and it is likely that Google Inc (NASDAQ:GOOG) will invest aggressively into its broadband business.

Cloud

Sony Corporation (ADR) (NYSE:SNE) has been really aggressive lately. Sony announced that its PlayStation 4 console will have a lot of cloud-based features. Now, to explain each of the new cloud features would be well beyond the scope of this article, as the PlayStation 4 press release was a 2 hour long presentation. Sony is hoping to revitalize the PlayStation brand by allowing mobile devices like smart phones to directly link with the PlayStation 4 console; that way video gamers can play video games on the go using remote-accessing cloud based software technologies. Sony Corporation (ADR) (NYSE:SNE) will be deploying a heavy amount of capital into cloud-based capital expenditure.

In its latest press release Sony forecasted that the number of PlayStation 3 consoles sold will decline from 16.5 million to 10 million in 2013. The decline will be driven by  a console refresh. On the other hand, Sony Corporation (ADR) (NYSE:SNE) projects that its software unit sales will increase from 266 million to 319 million in 2013. This implies that Sony Corporation (ADR) (NYSE:SNE)’s management team believes that Sony Corporation (ADR) (NYSE:SNE) game titles on its PlayStation 4 console will experience pent up demand and will be bought in large quantities going into the holiday season. At the same time, the PlayStation 3 will become a legacy device that will experience rapid declines in sales.

Amazon.com, Inc. (NASDAQ:AMZN) has recently moved into the cloud, providing cloud storage for websites and individual users. The cloud is projected to be a $210 billion industry, with 74% of business applications to be web-based by 2017, according to AT&T. In anticipation of the booming cloud industry and its various uses and applications in the real world, Amazon.com, Inc. (NASDAQ:AMZN) has increased its purchase of property and equipment by 114% year-over-year. The company’s investment into the cloud is driven by the demand for cloud based services. A good example of unique cloud based services is the PlayStation 4’s remote play service. Some of the short-comings to remote play is the limitation of data usage permitted on the 4G LTE broadband network (I believe AT&T has a 2GB limit of memory usage). Cellular networks will eventually raise data limits on its mobile services, which could spark a revolution in remote access technologies.

The beauty of the internet is that it standardizes software by turning it into web applications; almost any device can have the same software so long as it has internet connection.

Mobile

The mobile space is very contentious, with no clear winner in sight. I anticipate the primary competitors in the space going forward will be Apple Inc. (NASDAQ:AAPL)Microsoft Corporation (NASDAQ:MSFT), and Android (HTC, Samsung, Motorola, and Sony).

After using the Windows 8 operating system, I have to say I am fairly impressed. Using a touch screen enabled device that also has standard inputs like the keyboard and mouse allows for added productivity. Believe it or not, I plan on upgrading to two Windows 8 laptops that are touch screen enabled in order to speed up my work. The problem with Windows in mobile is that according to a Geek Squad technician there is no way to transfer programs from Windows 7 onto Windows 8–you can only transfer files. This could potentially hurt the adoption rate of Windows 8. I also learned that I would have to buy a separate Microsoft Corporation (NASDAQ:MSFT) Office Suite for my new computers because the Microsoft licenses may not be transferable to the new Windows 8 device.

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