The Chinese smartphone market is coveted by companies ranging from Google Inc (NASDAQ:GOOG) and its Android operating system to Samsung to Apple Inc. (NASDAQ:AAPL).
For Google, it cares about nothing more than making sure its Android operating system is making waves in China. While the competition is heating up and Apple hopes to dominate the market moving forward, there is reason to believe that the search engine giant is not in position to hold onto its spot at the top.
According to a recent report by Kantar Worldpanel ComTech, “Android continued its steady growth in China, marking a key milestone in reaching 50% share of Smartphone Installed Base”
With the smartphone market growing in China, there is going to be more opportunity for Google Inc (NASDAQ:GOOG), as well as other companies, to make their mark in the months and years to come.
Here is what Craig Yu, Consumer Insight Director at Kantar Worldpanel ComTech, had to say:
“Feature phones are losing their price advantage as Android Smartphones are rapidly becoming more affordable and delivering better value. We expect to see accelerated Smartphone adoption in China in the coming months.”
As you can see, smartphone adoption is speeding up in China. And as Yu noted, Google Inc (NASDAQ:GOOG) is the company that is in position, thanks to its Android operating system, to really take advantage.
Right now, Google holds an edge over the competition thanks to the smartphones powered by its operating system being more affordable than the competition.
If Apple Inc. (NASDAQ:AAPL) has any thoughts about beating Google in China, the need for a cheaper iPhone appears to becoming more and more important with each passing day.
At this point, you are probably wondering where Google stands amongst the competition. Here is what the study reported:
“At the end of March 2013, Android widened its lead of Smartphone operating systems with a 51.4% market share, an increase of 2.8% compared to the previous quarter. Second and third place was taken by Symbian and iOS, whose market share is 23% and 19.9% respectively. Symbian has declined 2% in the last quarter, whilst iOS remained resilient. Following the same trend, Symbian looks likely to lose its second place to be the third in the next 2 quarters.”
Apple is holding steady, but at this point Cupertino is nowhere close to the market share held by the Google Inc (NASDAQ:GOOG) Android operating system.