Ford Motor Company (F), General Motors Company (GM): Dodge Ram 1500 Is No. 1 in Truck Ranking

With substantial rumors that Chrysler will again go public, as Ford Motor Company (NYSE:F) and General Motors already are, would an improved Ram — the company’s profit driver — make it a surprise winner during its initial public offering?

Investing takeaway
While it’s true that Detroit’s Big Three automakers derive a massive portion of their overall profits from trucks, and as the Ram potentially improves sales revenues, it still isn’t enough to make Chrysler a viable investment, in my opinion. Chrysler is far behind Ford and GM in producing valuable, fuel-efficient vehicles, and that’s a big trend for the future U.S. market. Ford’s Fusion, Focus, and Fiesta have been extremely successful for the company, and even its hybrid sales are on pace to double this year. General Motors has fuel-efficient vehicles, not to the extent Ford has, but General Motors Company (NYSE:GM) has another trick up its sleeve — a successful luxury line. Its Cadillac brand is having its most improved year since 1976 and is riding high from its fast-selling ATS and CTS models.

Bottom line
Having the 2013 Dodge Ram 1500 rank No. 1 with Consumer Reports makes for a good headline, but it doesn’t save Chrysler from being a bad investment if it goes public. Ford Motor Company (NYSE:F) and GM, on the other hand, have just reported strong Q2 earnings and only look to improve as they become more lean operations and grow sales globally — which Chrysler is struggling to do. As the automotive industry continues to rebound, Ford and General Motors Company (NYSE:GM) remain solid investment options.

The article Dodge Ram 1500 Is No. 1 in Truck Ranking originally appeared on Fool.com and is written by Daniel Miller.

Fool contributor Daniel Miller owns shares of Ford and General Motors. The Motley Fool recommends Ford and General Motors and owns shares of Ford.

Copyright © 1995 – 2013 The Motley Fool, LLC. All rights reserved. The Motley Fool has a disclosure policy.