Facebook Inc (FB)’s Future Is Decided On the Family Dining Table: Jon Fortt

 Facebook Inc (NASDAQ:FB)‘s leap in healthcare segment is not just the decision of its CEO, Mark Zuckerberg. According to CNBC‘s Jon Fortt, many decisions about the company’s future are taken on the family dining table, where Priscilla Chan, Zuckerberg’s wife makes significant contributions in the discussions.

“[…] Mark Zuckerberg was telling me about a year and a half ago when I caught up with him that he and his wife Priscilla Chan at the dinner table discuss issues like education, she was a teacher. They both donated to New York schools. Like Healthcare, she is a doctor, so clearly the issues that they think about are affecting the way they run the site […],” informed Fortt.

By introducing healthcare communities for the world’s biggest social media platform, Facebook Inc (NASDAQ:FB) is trying to increase user engagement on the website. While providing support to its users, the new tool will also increase the company’s top line by adding more advertisement dollars.

Facebook Inc (NASDAQ:FB) is coming up with new products and tools to expand its share of the online advertisement segment. The company is currently a small player in this segment when compared to giants like Google Inc (NASDAQ:GOOGL), which are reputed to pocket about 30 % revenues from the online advertisement industry.

To this end, Facebook Inc (NASDAQ:FB) recently introduced its new and improved advertisement tool called Atlas. The effects of Facebook Inc (NASDAQ:FB)’s management’s efforts can be seen in the stock price as well. The stock is up about 14% in the last three months from about  $66 to $77.

A number of investors have put their trust in Zuckerberg’s capabilities to steer Facebook Inc (NASDAQ:FB)’s ship in the right direction and in light of Fortt’s comments, but he is not alone. He has found a good advisor and confidant in form of his Harvard classmate and wife, Priscilla Chan.

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