Dear Valued Visitor,

We have noticed that you are using an ad blocker software.

Although advertisements on the web pages may degrade your experience, our business certainly depends on them and we can only keep providing you high-quality research based articles as long as we can display ads on our pages.

To view this article, you can disable your ad blocker and refresh this page or simply login.

We only allow registered users to use ad blockers. You can sign up for free by clicking here or you can login if you are already a member.

Facebook Inc (FB)’s Acquisition From Microsoft Corporation (MSFT) Puts Google Inc (GOOGL)’s Ad-Revenue in Danger

Facebook Inc (NASDAQ:FB) acquired Atlas Advertiser Suite from Microsoft Corporation (NASDAQ:MSFT) in order to boost its revenues from the advertisements but is this something that Google Inc (NASDAQ:GOOGL) should be worried about as the social media giant unveils its new product next week? Jack Marshall reported on The Wall Street Journal about the launch of Facebook Inc (NASDAQ:FB)’s new product called Atlas Advertiser Suite.

Facebook Like

Marshall reported that the new advertising platform, Atlas, is just a re-engineered version of the business that Facebook Inc (NASDAQ:FB) purchased from Microsoft Corporation (NASDAQ:MSFT). He wrote that it helps marketers in improving the efficiency of their advertisement. Facebook Inc (NASDAQ:FB)’s new tool will provide them with the data about Facebook users who not only interact with the advertisement on the Facebook’s services but also on third party websites and apps.

Advertisement is a major source of revenue for both Facebook Inc (NASDAQ:FB) and Google Inc (NASDAQ:GOOGL). If marketers sense that they have a much bigger edge with Atlas, Google Inc (NASDAQ:GOOGL)’s revenues will be affected.

Microsoft Corporation (NASDAQ:MSFT) could have possibly cracked the code to secure Facebook Inc (NASDAQ:FB) a close second spot, but currently Google Inc (NASDAQ:GOOGL) is a major player in the advertising game. An analogy of a dwarf and giant would not be too much of a stretch if it was applied to Google Inc (NASDAQ:GOOGL) whose advertisement revenues for 2013 stood at $50.6 billion, and Facebook Inc (NASDAQ:FB) with a meager no. of $7 billion for revenues associated with advertisements in 2013.

While Google Inc (NASDAQ:GOOGL) might not get any such help from Microsoft Corporation (NASDAQ:MSFT) but it is certainly not going to sit back and enjoy the view from its huge pile of advertisement revenues. It is a company well versed in technology race and if it senses a threat from Facebook Inc (NASDAQ:FB)’s Atlas, its response will not be short of impressive.

Disclosure: none

Warren Buffett and BillionairesFree Report: Warren Buffett and 12 Billionaires Are Crazy About These 7 Stocks

Let Warren Buffett, David Einhorn, George Soros, and David Tepper WORK FOR YOU. If you want to beat the low cost index funds by an average of 6 percentage points per year look no further than Warren Buffett’s stock picks. That’s the margin Buffett’s stock picks outperformed the market since 2008. In this free report, Insider Monkey’s market beating research team identified 7 stocks Warren Buffett and 12 other billionaires are crazy about. CLICK HERE NOW for all the details.

Biotech Stock Alert - 20% Guaranteed Return in One Year

Hedge Funds and Insiders Are Piling Into

One of 2015's best hedge funds and two insiders snapped up shares of this medical device stock recently. We believe its transformative and disruptive device will storm the $3+ billion market and help it achieve 500%-1000% gains in 3 years.

Get your FREE REPORT and the details of our 20% return guarantee today.

Subscribe me to Insider Monkey's Free Daily Newsletter
This is a FREE report from Insider Monkey. Credit Card is NOT required.
Loading Comments...

Thanks! An email with instructions is sent to !

Your email already exists in our database. Click here to go to your subscriptions

Insider Monkey returned 102% in 3 years!! Wondering How?

Download a complete edition of our newsletter for free!