Facebook Inc (FB) Users Take a Break

Better priorities
As Facebook users continue to recalibrate their time spent online to better reflect their priorities, some of that time could be directed toward Linkedin Corporation (NYSE:LNKD). According to Pew Research, only 20% of U.S. adults use LinkedIn, which pales in comparison to Facebook’s 67%. There could be a tremendous opportunity for LinkedIn to increase its market share by better proving its relevance to society. Considering there are only 200 million LinkedIn members worldwide, it seems there’s a lot of untapped market share to be had.

A question of worth
Have we reached the point of social overload? Research like what Pew uncovered raises the issue of spending too much time connected with friends. Aside from Facebook proving its worth to marketers, the company also has to prove its long-term value to society. Currently, Facebook’s entire business is held together by the thin fabric of sharing information with one another. It’s entirely possible that the world may become less enthused with this idea, which could put Facebook’s business model at serious risk. Going forward, I think it’s important for Facebook to drive new levels of engagement beyond its social core. Good thing it just invented the Holy Grail of mobile advertising.

The article Facebook Users Take a Break originally appeared on Fool.com and is written by Steve Heller.

Fool contributor Steve Heller has no position in any stocks mentioned. The Motley Fool recommends Facebook and LinkedIn. The Motley Fool owns shares of Facebook and LinkedIn.

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