Facebook Inc. (FB) to Revamp Its Social Game Culture in 2013

Facebook Inc. (NASDAQ:FB) is willing to admit that its social-gaming platform has been suffering in general, and the overall casual-gaming market has been transitioning away from PC and laptops to mobile devices, as evidenced by a recent survey that listed that 56 of top 60 gaming apps on mobile devices are the free-to-play games.

And with gamers – the hard-core ones – even becoming more mobile, and causal gaming on the decline for Facebook Inc. (NASDAQ:FB), there seems to be more importance placed on sites like Facebook to try to increase user interaction. With that, Facebook is trying to reach out to the dedicated, hard-core gamers by transitioning its games platform by introducing a table of games that would favor those dedicated mobile gamers.

Facebook Inc. (FB)“You’ll see a whole set of games hitting in the next two quarters in particular and throughout the year that really start to redefine what people think of Facebook games,” said Sean Ryan, who heads gamer partnerships for Facebook Inc. (NASDAQ:FB). Among these new-look games is science-fiction combat game ChronoBlade, along with other first-person shooter and real-time strategy games. This comes in the wake of Facebook CEO Mark Zuckerberg admitting that his company’s games revenue dropped by a fifth last year compared to the previous year.

Zuckerberg said during his company’s earnings call last week that with the culture moving from desktop to mobile, his company’s future in games would have to become more interactive and interesting to gamers. “A lot of the development and the energy in the eco-system is not going towards building desktop stuff anymore, it’s going towards building mobile stuff,” Zuckerberg said. “We’re able to integrate and we’re helping a lot of folks build great mobile experiences – that’s the future.”

What do you think? Does Facebook Inc. (NASDAQ:FB) still need a gaming presence on its platform? Are you a gamer, or know someone who is/ Would they consider playing online games on a Facebook platform? Do you think this will help the amount of user interaction on the social network? Let us know your thoughts in the comments section below.

DISCLOSURE: I own no positions in any stock mentioned.

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