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Facebook Inc (FB) Successful Due to Custom-Built Software Tools: Timothy Campos

Timothy Campos, Chief Information Officer of Facebook Inc (NASDAQ:FB), the social media giant and market leader in its field, told The Wall Street Journal about the reason behind the productivity of Facebook Inc (NASDAQ:FB). According to Campos, as reported in a WSJ article, the reason behind Facebook Inc (NASDAQ:FB)’s productivity and success is custom built software tools from which it takes benefit on each and every step possible.

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“The best way to make a business process efficient is to completely automate it,” Campos said.

Instead of changing their process for a tool, they prefer to build the custom tools that work just the way they need for their processes to make them speedy and more productive. Facebook Inc (NASDAQ:FB)’s CIO’s job is to make their team as productive as possible and for that purpose the company focuses on automating the tasks that happen all of the time. According to Campos, they don’t risk their productivity just to save a few dollars and not motivate their team. They are able to retain their leading position as a successful corporation because of growing their workforce effectively.

“Growing our workforce effectively is the No. 1 determinant of our ability to continue to be successful as a corporation,” Campos said.

With lots of automated processes, Facebook Inc (NASDAQ:FB) also has its own internal customer relationship management software, which helps the company in looking into other problems that a customer may come across while solving its current problem. Facebook Inc (NASDAQ:FB) has built a repair tool which tells how many machines need to be repaired today as it connects with the supply chain and identifies where the company has parts inventory gaps. This process is fully automated. The Repair Technician only needs to pick up the spare parts and put them in a cart, initiate the repair, and push a few buttons to complete the process.

Process automation does not only save precious time, but also helps in using less resources and decreasing business costs up to a certain level. Facebook Inc (NASDAQ:FB)’s 5,000+ employees generate $1.36 million each in annual revenue; high compared with Google Inc (NASDAQ:GOOGL)‘s $1.23 million or LinkedIn Corp (NYSE:LNKD)’s $322,000. Facebook Inc (NASDAQ:FB)’s employees are more effective than Google Inc (NASDAQ:GOOGL)’s, Microsoft Corporation (NASDAQ:MSFT)’s, and LinkedIn Corp (NYSE:LNKD)’s, and the reason behind that is they prefer process automation and take it very seriously at each level, which has helped make them the biggest social media giant in the world.

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