Facebook Inc. (FB) Q4 Ad Revenue Will Beat: Straw Poll

If a straw poll of the largest advertising clients of Facebook Inc. (NASDAQ:FB) is to be believed, then investors like billionaire George Soros of Soros Fund Management should not be surprised if the company’s fourth-quarter advertising revenue number surpasses analysts’ modest expectations, according to Business Insider, which conducted the straw poll.

In the third quarter of 2012, Facebook Inc. (NASDAQ:FB) reported year-over-year growth in ad revenue from about $800 million to about $1.1 billion, and some analysts are expecting about $1.3 billion in ad revenue for the last quarter, which may actually be a slowdown in growth quarter-over-quarter. However, Business Insider revealed its results of the straw poll, in which it surveyed the largest Facebook Inc. (NASDAQ:FB) advertisers which accounted for  ”several hundred million” dollars in ad expenditures.

Facebook Inc. (FB)

Despite some negative perceptions about Facebook Inc. (NASDAQ:FB) – the fake users/likes issue that has not been effectively addressed yet, the halting of beta testing for a mobile app ad network, and changes to the News Feed algorithm which affects the number of “friends” that receive posts for free, as examples – the straw poll seems to indicate that Facebook may do better than analysts suggest during the holiday quarter. One Facebook client, in fact, went so far that the News Feed issue may actually increase advertiser spending, because the changes of the algorithm have essentially forced advertisers to pay for promoted posts in order to get their marketing or advertising posts to all of the Facebook users that “like” their pages.

Here are a couple of the comments from the straw poll: “Good. They will surpass.” “Really good … I think they’re going to crush it … there’s momentum on top-spending brands.”

As of 1 p.m. ET Thursday, Facebook Inc. (NASDAQ:FB) was trading at $31.10 per share, up about 1.7 percent on the day.

Wht do you think? Do you have insight into where Facebook Inc. (NASDAQ:FB) will be on the top or bottom line? What are your predictions for the company and the stock in 2013?

DISCLOSURE: I hold no positions in the stocks mentioned.

Please see these related FB articles:

Facebook, Google Facing Tighter EU Personal Data Rules

Facebook is a Top Pick for JAT Capital

How Does Facebook Look in 2013?

blog comments powered by Disqus
Insider Monkey Headlines
Insider Monkey Small Cap Strategy
Insider Monkey Small Cap Strategy

Insider Monkey beat the market by 52 percentage points in 24 months Click to see monthly returns in table format!

Lists

10 Self-Made Billionaires Who Came From Nothing

The 10 Most Expensive Cities to Live in North America

The 13 Most Expensive Headphones in the World to Represent

The Top 20 Wealthiest Soccer Teams in 2014

4 BuzzWorthy Cannabis Stocks And Some Smoking Derivative Plays

The 10 Healthiest Fast Food Chains in America to Dine At

The 5 Most Expensive Cat Food Brands You Can Spoil Your Kitty With

The 6 Best eCommerce Platforms for Small Businesses

The 10 Worst Mistakes an Entrepreneur Can Make

The 5 Most OP Characters in League of Legends to Carry Games and Crush Foes With

The 5 Best Foods to Eat Before Running that Will Help You Pound the Pavement

10 Glaring Plot Holes in The Walking Dead that a Zombie-Filled Bus Could Drive Through

The 5 Biggest Celebrity Stoners Who Love Their Reefer

The 10 Most Overrated Movies Of All Time by Out-of-Touch Critics

Top 6 Least Expensive Cruise Destinations For 2015 that Will Take You to Paradise

10 States with Lowest Substance Abuse Rates in America

The 14 Most Watched TV Finales Ever

The 10 Best Selling Role Playing Games of All Time for PC

10 Most Influential Papers In Economics

Top 8 Biggest Charities in the US

10 Worst Celebrity Career Moves Ever

Top 10 Best Paid Tennis Stars in the World

10 Cities with High Demand for Nurses

6 of the Worst Greeting Card Messages Ever Crafted

How to Make Money in ArcheAge and Build Your Empire

10 Foods To Eat To Lower Cholesterol Levels

The 10 Most Hated Television Characters of All Time

The 30 Worst Halloween Costume Ideas Ever Brought to Horrible Life

10 Vocational Skills in Demand Today with Jobs Waiting to be Filled

10 Best Places to Visit in Central and South America

The 10 Greatest Empires in History Which Nearly Conquered the World

The 6 Cheapest Boarding Schools In America 2015

5 Clear Reasons LoL is Better than DotA, Continues to Rule MOBAs

The Only 9 Teams with a Chance to Win the Super Bowl

The 15 Most Common Phobias in America that Induce Fits of Panic

Top 6 Least Expensive Tourist Destinations in 2014

Jim Goetz, Peter Fenton, Jim Breyer: Top 6 Venture Investors for 2014

Top 15 Billionaires in 2014

5 Pitfalls To Avoid When Buying a Franchise

Top 20 Medical Schools in the US – 2014 Rankings

4 Business Strategies that Turned Jamie Oliver into the World’s Richest Chef

6 Qualities That Make You A Good Team Player

10 High Paying Seasonal Jobs in America this Holiday Season

The 10 Busiest Shipping Lanes in the World

5 Most Valuable Brands in China

The 10 States with Highest Substance Abuse Rates Crippling Their Populace

The Top 10 Things to Do Before You Die That Will Echo for Eternity

The 10 Best Selling Items on Etsy

Top 10 Things to Do in Tokyo, the Greatest City in the World

10 Mistakes on Social Media that Can Harm You and Will Probably Get You Canned

Subscribe

Enter your email:

Delivered by FeedBurner

X

Thanks! An email with instructions is sent to !

Your email already exists in our database. Click here to go to your subscriptions

Insider Monkey returned 47.6% in its first year! Wondering How?

Download a complete edition of our newsletter for free!