Facebook Inc. (FB) Addicting Like Cigarettes, Sex?

Facebook Inc.Facebook Inc. (NASDAQ:FB) is reveling in its achieving one billion users recently, and the company is continuing to face the challenge of finding ways to keep users engaged in the Web site and perhaps make a little revenue on advertising in the process – especially on mobile devices, where reportedly 60 percent of Facebook Inc. (FB) users now access the site.

But can a Web site like Facebook Inc. (NASDAQ:FB) develop an addiction in users to where they will have a certain level of “stickiness” on the site and frequency of visiting? If it seems far-fetched, then consider a study by a U.S. business school.

Results of a study conducted by the Booth School of Business at the University of Chicago revealed that Facebook Inc. (NASDAQ:FB) or other social-networking sites are as addicting as sex or cigarettes.  The study, conducted in Germany among subjects ranging from 18 to 85 years old and given a BlackBerry device made by Research in Motion Ltd. (NASDAQ:RIMM), revealed that temptations to check social media were just as difficult to resist as sex and cigarettes and more so than alcohol.

Subjects in the study were asked to report to the study administrators every 30 minutes about various temptations – to check social media sites like Facebook Inc. (NASDAQ:FB) along with temptations to smoke, sleep, drink, and other such urges and rate them from “strong” to “irresistible.” The author of the study, Wilhem Hoffman, said that the study revealed that the temptation may be very strong because of the ease of the effort and availability of social media compared to sex, cigarettes and the like, and that ease likely affects the level of the temptation or addiction.

The question might be, then, can Facebook Inc. (NASDAQ:FB) find a way to monetize Facebookism? It’s at least something to consider for investors like billionaire fund manager Jeffrey Vinik of Vinik Asset Management.

Comments
Insider Monkey Small Cap Strategy
Insider Monkey Small Cap Strategy

Insider Monkey beat the market by 52 percentage points in 24 months. Our beta is only 1.2 (don't click this link if beating the market isn't important to you).

Lists

The 10 Largest Pharmaceutical Companies In the World

The 10 Most Expensive Android Apps

The 9 Most Expensive Designer Bags in the World

The 7 Most Expensive Real Estate in the World

The 10 Most Expensive eBay Items Ever Sold

The 10 Most Expensive iPhone Apps

The 9 Most Expensive Designer Shoes in the World

The 10 Most Expensive Cigarette Brands

The 10 Most Expensive Law Schools in the US

The 10 Best Wall Street Movies

The 10 Most Expensive Golf Clubs Ever Sold

The 10 Most Expensive Golf Memberships

The 10 Best Disney Characters Ever Created

The 8 Best Foods for Gaining Weight

The 10 Most Expensive Colleges in the World

The 7 Most Memorable Ad Campaigns of All Time

The 7 Most Expensive High Schools in the World

The 10 Electric Vehicles with the Longest Range

The 10 Cities with the Worst Drivers in the World

The 10 Most Expensive Dresses Ever Created

10 Islands to Visit Before You Die

10 Famous Celebrities Who Needed Rehab

The 15 Countries with the Largest Oil Reserves

The 10 Most Overused Excuses in the World

The 5 Best iOS Apps You Can’t Get on Android

5 Companies Damaged By Social Media Blunders

The 10 Most Legendary Blues Songs

The 10 Most Lawless Places in the World

4 Reasons China is a Threat to the US

The 17 Most Sugary Drinks in the World

The 10 Most Ruthless Rulers in History

The 10 Greatest Generals in History

Top 8 Travel Destinations for 2015

The 10 Safest Dog Breeds for Children

The 10 Most Stolen Vehicles in the US

The 7 Most Expensive Celebrity Weddings

The 10 Best LoL Teams in the World

Top 10 Worst Marketing Campaigns Ever Produced

Top 5 Diets that Help You Lose Weight

The 10 Best Ways to Stay Awake

7 Artists That Switched Musical Genres

The 10 Most Expensive Cities to Live in New Jersey

The 10 Best High Schools in New York

The 10 Countries With the Least Gender Inequality

The 6 Biggest Musician-Manager Feuds

The 10 Countries with the Cheapest Gas Prices

The 7 Most Theatrical Bands of All Time

The 8 Worst Band Breakups of All Time

The 10 Most Important South American Leaders

The 7 Most Successful Casting Show Winners

Subscribe

Enter your email:

Delivered by FeedBurner

X

Thanks! An email with instructions is sent to !

Your email already exists in our database. Click here to go to your subscriptions

Insider Monkey returned 47.6% in its first year! Wondering How?

Download a complete edition of our newsletter for free!