Facebook Inc. (FB): 20% of Ad Expenses Goes Mobile, Study Says

Facebook Inc. (NASDAQ:FB) has made quite an effort since last spring to find ways to monetize mobile, as CEO Mark Zuckerberg acknowledged that his social-media platform had initially fallen behind the user migration to mobile devices. But with the progress made by the company, mobile is becoming very prominent in the company’s business model, and it’s starting to pay some dividends on the revenue bottom line, according to the latest study of Facebook’s mobile presence.

In the most recent study by Kenshoo, 20.3 percent of Facebook Inc. (NASDAQ:FB) ad spending goes to mobile, which is a significant jump from Facebook’s own report in October, which listed 14 percent of ad spending going to mobile. Additionally, the study noted that more than 70 percent of the spending on mobile devices was directed to phones running the Android operating system by Google Inc. (NASDAQ:GOOG), which we noted in this article was a much larger market than the iOS devices by Apple Inc. (NASDAQ:AAPL), though Facebook has better app penetration on the iDevices.

What other reports are floating around?