eBay Inc. (EBAY), Google Inc. (GOOG): A Huge Opening for Amazon.com, Inc. (AMZN)’s Competitors?

The result was that consumers embraced Amazon over the holidays, with revenue leaping by 22% to over $20 billion. If Amazon is charging sellers a bit more, it’s probably for good reason: so that they can sell more.

Is it enough?
But maybe that progress won’t be enough to keep sellers happy as the competition heats up for their business. Just a day after the Reuters article, eBay, Inc. (NASDAQ:EBAY) announced sweeping changes aimed at wooing sellers. The company said it was cutting its listing prices and boosting seller protections in a bid to make eBay “the best — and most competitively priced — place to sell in the U.S.” It took a clear dig at Amazon.com, Inc. (NASDAQ:AMZN) in the announcement, pointing out “unlike other merchants, eBay doesn’t compete with our sellers at the marketplace.”

Google Inc. (NASDAQ:GOOG) is testing its own rival service that could pawn sellers away from Amazon, too. The gorilla of search has teamed up with a few big retailers like Target to try to sell products through a service called Shopping Express. The big selling point here is that Google aims to provide same-day delivery for thousands of products for a yearly membership.

No one has been able to make same-day delivery work on a national scale yet. But if Google Inc. (NASDAQ:GOOG) can make it happen, that’s the kind of game changer that could convince sellers to switch from Amazon’s platform.

Bottom line
Still, it all comes down to volume. As one vendor told Reuters, “the vast majority of Amazon sellers are perfectly happy to go to any marketplace offering meaningful volume.”

By that measure, Amazon.com, Inc. (NASDAQ:AMZN) is still the far and away leader. eBay, Inc. (NASDAQ:EBAY) had $6 billion in marketplace transactions last year. But Amazon moved $39 billion in products through its warehouses over that time, 36% more than the year before. As long as Amazon can keep logging results like that, its sellers should be happy to stay put.

The article A Huge Opening for Amazon’s Competitors? originally appeared on Fool.com.

Fool contributor Demitrios Kalogeropoulos has no position in any stocks mentioned. The Motley Fool recommends Amazon.com, eBay, and Google. The Motley Fool owns shares of Amazon.com, eBay, and Google.

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