Don’t Pay Too Much Attention to Research In Motion Ltd. (BBRY)’s BlackBerry Sales Rumors

Timing is not everything
The best way to think of BlackBerry’s current strategy is that the Z10 touchscreen phone aims to poach users from the iPhone and various Google Inc (NASDAQ:GOOG) Android devices, while the Q10 QWERTY phone aims to keep existing BlackBerry users happy. I am not very worried about reports of slow Z10 sales, primarily because many of the existing users will wait for the Q10. Meanwhile, with the Z10 in stores, BlackBerry can try to raise consumer awareness of the new platform.

The “late” release of the Q10 does not bother me, either. While the Q10 will become available close to the expected launch date of Samsung’s Galaxy S4 (and even the rumored iPhone 5S), it addresses a different market, and is thus not really in competition with the Samsung and Apple offerings. Regardless of the exact country/carrier launch timings, I expect BB10 devices to sell well and put BlackBerry back in the black in the coming year.

The article Don’t Pay Too Much Attention to BlackBerry Sales Rumors originally appeared on Fool.com and is written by Adam Levine-Weinberg.

Fool contributor Adam Levine-Weinberg owns shares of Apple and BlackBerry. The Motley Fool recommends Apple and Google. The Motley Fool owns shares of Apple and Google.

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