Do The Coca-Cola Company (KO) and PepsiCo, Inc. (PEP) Cause Violent Behavior in Kids?

Page 1 of 2

It’s a study conclusion New York City’s Mayor Bloomberg would probably appreciate: The Coca-Cola Company (NYSE:KO) and PepsiCo, Inc. (NYSE:PEP) are turning our kids into violent thugs.

According to research conducted by professors at Columbia, Harvard, and the University of Vermont, kids who drink lots of soda are more likely to engage in hurtful or damaging behavior. The researchers found that more than 40% of the 3,000 5-year-old children involved in the study enjoyed at least one soft drink per day, while just 4% had four or more in a given day. The study found that “the child’s aggressive behavior score increased with every increase in soft drinks servings per day.”

The Coca-Cola Company (NYSE:KO)

A pretty damning conclusion that will undoubtedly bring more politicians ever willing to jump on a bandwagon to call for greater regulation of soft drinks. Only problem is, despite the study’s pedigree, even the study’s authors admit they can’t identify the nature of the link between soft drinks and problem behaviors.

As a number of critics have pointed out, the study is rife with flaws, from a lack of control groups to no standardization of serving sizes. The researchers left it up to parents to self-report what behaviors their child was exhibiting, which lends itself to exaggeration, minimization, or even lying, and they failed to take into account any underlying, preexisting medical conditions like ADD.

While no one suggests soda is good for you, the beverage has been the subject of numerous studies, not all of which are as valid as the media that hypes them would have you believe. For example, despite some studies making claims to the contrary, there’s not much scientific evidence behind the notion diet soda causes weight gain or leads to poor cardiovascular health, although the hubbub was undoubtedly part of the reason PepsiCo, Inc. (NYSE:PEP) reissued its “throwback” style of soda a couple of years back, the one that uses real sugar instead of artificial sweeteners like aspartame.

Ironically, there’s not much scientific question that sugar does cause health problems and lead to weight gain, though I don’t that I think aspartame is better for you. Coke, however, recently began running ads defending its use of the sweetener, arguing it’s both safe for consumption and is healthier for you.

As more people drink less soda, beverage makers resort to campaigns to stem the tide. The Coca-Cola Company (NYSE:KO) experienced flat volumes in its sparkling beverages division last quarter compared to 6% growth in still beverages, while PepsiCo, Inc. (NYSE:PEP) reported beverage volumes in its Americas division fell 3.5% despite the contribution of a 3% price increase.

Page 1 of 2
Comments
Insider Monkey Small Cap Strategy
Insider Monkey Small Cap Strategy

Insider Monkey beat the market by 52 percentage points in 24 months. Our beta is only 1.2 (don't click this link if beating the market isn't important to you).

Lists

The 10 Largest Pharmaceutical Companies In the World

The 10 Most Expensive Android Apps

The 9 Most Expensive Designer Bags in the World

The 7 Most Expensive Real Estate in the World

The 10 Most Expensive eBay Items Ever Sold

The 10 Most Expensive iPhone Apps

The 9 Most Expensive Designer Shoes in the World

The 10 Most Expensive Cigarette Brands

The 10 Most Expensive Law Schools in the US

The 10 Best Wall Street Movies

The 10 Most Expensive Golf Clubs Ever Sold

The 10 Most Expensive Golf Memberships

The 10 Best Disney Characters Ever Created

The 8 Best Foods for Gaining Weight

The 10 Most Expensive Colleges in the World

The 7 Most Memorable Ad Campaigns of All Time

The 7 Most Expensive High Schools in the World

The 10 Electric Vehicles with the Longest Range

The 10 Cities with the Worst Drivers in the World

The 10 Most Expensive Dresses Ever Created

10 Islands to Visit Before You Die

10 Famous Celebrities Who Needed Rehab

The 15 Countries with the Largest Oil Reserves

The 10 Most Overused Excuses in the World

The 5 Best iOS Apps You Can’t Get on Android

5 Companies Damaged By Social Media Blunders

The 10 Most Legendary Blues Songs

The 10 Most Lawless Places in the World

4 Reasons China is a Threat to the US

The 17 Most Sugary Drinks in the World

The 10 Most Ruthless Rulers in History

The 10 Greatest Generals in History

Top 8 Travel Destinations for 2015

The 10 Safest Dog Breeds for Children

The 10 Most Stolen Vehicles in the US

The 7 Most Expensive Celebrity Weddings

The 10 Best LoL Teams in the World

Top 10 Worst Marketing Campaigns Ever Produced

Top 5 Diets that Help You Lose Weight

The 10 Best Ways to Stay Awake

7 Artists That Switched Musical Genres

The 10 Most Expensive Cities to Live in New Jersey

The 10 Best High Schools in New York

The 10 Countries With the Least Gender Inequality

The 6 Biggest Musician-Manager Feuds

The 10 Countries with the Cheapest Gas Prices

The 7 Most Theatrical Bands of All Time

The 8 Worst Band Breakups of All Time

The 10 Most Important South American Leaders

The 7 Most Successful Casting Show Winners

Subscribe

Enter your email:

Delivered by FeedBurner

X

Thanks! An email with instructions is sent to !

Your email already exists in our database. Click here to go to your subscriptions

Insider Monkey returned 47.6% in its first year! Wondering How?

Download a complete edition of our newsletter for free!