Do The Coca-Cola Company (KO) and PepsiCo, Inc. (PEP) Cause Violent Behavior in Kids?

Page 1 of 2

It’s a study conclusion New York City’s Mayor Bloomberg would probably appreciate: The Coca-Cola Company (NYSE:KO) and PepsiCo, Inc. (NYSE:PEP) are turning our kids into violent thugs.

According to research conducted by professors at Columbia, Harvard, and the University of Vermont, kids who drink lots of soda are more likely to engage in hurtful or damaging behavior. The researchers found that more than 40% of the 3,000 5-year-old children involved in the study enjoyed at least one soft drink per day, while just 4% had four or more in a given day. The study found that “the child’s aggressive behavior score increased with every increase in soft drinks servings per day.”

The Coca-Cola Company (NYSE:KO)

A pretty damning conclusion that will undoubtedly bring more politicians ever willing to jump on a bandwagon to call for greater regulation of soft drinks. Only problem is, despite the study’s pedigree, even the study’s authors admit they can’t identify the nature of the link between soft drinks and problem behaviors.

As a number of critics have pointed out, the study is rife with flaws, from a lack of control groups to no standardization of serving sizes. The researchers left it up to parents to self-report what behaviors their child was exhibiting, which lends itself to exaggeration, minimization, or even lying, and they failed to take into account any underlying, preexisting medical conditions like ADD.

While no one suggests soda is good for you, the beverage has been the subject of numerous studies, not all of which are as valid as the media that hypes them would have you believe. For example, despite some studies making claims to the contrary, there’s not much scientific evidence behind the notion diet soda causes weight gain or leads to poor cardiovascular health, although the hubbub was undoubtedly part of the reason PepsiCo, Inc. (NYSE:PEP) reissued its “throwback” style of soda a couple of years back, the one that uses real sugar instead of artificial sweeteners like aspartame.

Ironically, there’s not much scientific question that sugar does cause health problems and lead to weight gain, though I don’t that I think aspartame is better for you. Coke, however, recently began running ads defending its use of the sweetener, arguing it’s both safe for consumption and is healthier for you.

As more people drink less soda, beverage makers resort to campaigns to stem the tide. The Coca-Cola Company (NYSE:KO) experienced flat volumes in its sparkling beverages division last quarter compared to 6% growth in still beverages, while PepsiCo, Inc. (NYSE:PEP) reported beverage volumes in its Americas division fell 3.5% despite the contribution of a 3% price increase.

Page 1 of 2
blog comments powered by Disqus
Insider Monkey Headlines
Insider Monkey Small Cap Strategy
Insider Monkey Small Cap Strategy

Insider Monkey beat the market by 52 percentage points in 24 months Click to see monthly returns in table format!

Lists

10 Most Influential Papers In Economics

Top 8 Biggest Charities in the US

10 Worst Celebrity Career Moves Ever

Top 10 Best Paid Tennis Stars in the World

10 Cities with High Demand for Nurses

6 of the Worst Greeting Card Messages Ever Crafted

6 Ways to Make Money in ArcheAge and Build Your Empire

10 Foods To Eat To Lower Cholesterol Levels

The 10 Most Hated Television Characters of All Time

The 30 Worst Halloween Costume Ideas Ever Brought to Horrible Life

10 Vocational Skills in Demand Today with Jobs Waiting to be Filled

10 Best Places to Visit in Central and South America

The 10 Greatest Empires in History Which Nearly Conquered the World

The 6 Cheapest Boarding Schools In America 2015

5 Clear Reasons LoL is Better than DotA, Continues to Rule MOBAs

The Only 9 Teams with a Chance to Win the Super Bowl

The 15 Most Common Phobias in America that Induce Fits of Panic

Top 6 Least Expensive Tourist Destinations in 2014

Jim Goetz, Peter Fenton, Jim Breyer: Top 6 Venture Investors for 2014

Top 15 Billionaires in 2014

5 Pitfalls To Avoid When Buying a Franchise

Top 20 Medical Schools in the US – 2014 Rankings

4 Business Strategies that Turned Jamie Oliver into the World’s Richest Chef

6 Qualities That Make You A Good Team Player

10 High Paying Seasonal Jobs in America this Holiday Season

The 10 Busiest Shipping Lanes in the World

5 Most Valuable Brands in China

The 10 States with Highest Substance Abuse Rates Crippling Their Populace

The Top 10 Things to Do Before You Die That Will Echo for Eternity

The 10 Best Selling Items on Etsy

Top 10 Things to Do in Tokyo, the Greatest City in the World

10 Mistakes on Social Media that Can Harm You and Will Probably Get You Canned

The 10 Best Cities to Find Jobs in 2014

The 10 Most Controversial Songs Of All Time to Hit (and get Banned from) the Airwaves

The 20 Biggest IPOs in US History

The 10 Best Places to Visit in Mexico that Are Beautiful and Safe

7 Bad Habits that Age You Beyond Your Years

The 40 Best Fortune Cookie Sayings That Will Leave You Bemused, Befuddled, or Beguiled

10 Foods to Eat Before a Workout to Make Every Drop of Sweat Count

The 5 Best Documentaries On Netflix You Must See

The Most Heartwarming and Inspirational Story Of This Halloween Season, It Will Make You Cry and Jump For Joy

10 Best Party Songs of All Time to Bring the House Down With

5 New World Order Conspiracy Theories that Will Strangle the World

The 10 Highest Rated Movies of 2014

The 10 Largest Container Shipping Companies in the World

The 10 Largest Armies in the World: Who Should We Be Afraid Of?

Best Warren Buffett Quotes on Money You Need to Hear

The 10 Highest Suicide Rates by Profession

The 20 Most Underrated Movies of All Time

The 10 Fastest Growing Companies in America

Subscribe

Enter your email:

Delivered by FeedBurner

X

Thanks! An email with instructions is sent to !

Your email already exists in our database. Click here to go to your subscriptions

Insider Monkey returned 47.6% in its first year! Wondering How?

Download a complete edition of our newsletter for free!