In the tech world, most investors envision that the Google Inc (NASDAQ:GOOG) versus Apple debate is all that’s out there, but the search giant also has a rivalry with Microsoft Corporation (NASDAQ:MSFT) and its Bing engine. In what has become known as the “scroogle” phenomenon, Microsoft is claiming that Google’s shopping results aren’t honest because even though they are supposed to be ranked by relevance, “they are all ads,” as the commercial so bluntly states.
It doesn’t take a rocket scientist to understand how Microsoft’s marketing team came up with the term “scroogle,” though it is still surprising to see a campaign like this on the airwaves. Here are the two anti-Google Inc (NASDAQ:GOOG) ads released by Microsoft Corporation (NASDAQ:MSFT) recently.
Let us know which – if any – are more effective in the comments section below. If we had to pick, we’d go with the first ad listed here, because it actually defines the term “scroogle.” Do you think that Microsoft Corporation (NASDAQ:MSFT) went a little overboard with this campaign, and should Google Inc (NASDAQ:GOOG) care?