Apple Inc. (NASDAQ:AAPL) has had its fair share of competition in the video advertising space over the past few months. From Microsoft Corporation (NASDAQ:MSFT)‘s epic Surface spot to Samsung’s ad about Apple fanboys, the criticisms have been there – no doubt about that. While the Cupertino-based tech giant has returned to its roots with a classic iPad Mini ad campaign, we thought it was interesting what surfaced out of one of its retail partners.
Originally reported by Macgasm, a new TV spot from Best Buy Co., Inc. (NYSE:BBY) is completely Apple-centric, and “follows a young boy as he tries to find Santa, using all the latest Apple products.” We get to see most members of the iOS family used in their glory, though it’s interesting to note that the action takes place inside a Best Buy store rather than at home. Thus, it appears that, without shoving the message down parents’ throats, the electronics retailer is suggesting that it is in fact a worthwhile place to take the kids Christmas shopping.
With a title “Finding Santa,” the message to children is much clearer: buy Apple Inc. (NASDAQ:AAPL) products and you may get a candid conversation with Mr. Claus, when using FaceTime of course. Enough of us spoiling the commercial, though, here it is in all of its glory:
Let us know your thoughts in the comments section below. Our three quick questions for you are: (1) Does Siri consistently know the accurate location of the North Pole? (2) Does Santa use iCloud Mail exclusively? (3) Is Best Buy prepared for the masses of children that will now attempt to FaceTime Kris Kringle via its in-store iPads?