Dear Valued Visitor,

We have noticed that you are using an ad blocker software.

Although advertisements on the web pages may degrade your experience, our business certainly depends on them and we can only keep providing you high-quality research based articles as long as we can display ads on our pages.

To view this article, you can disable your ad blocker and refresh this page or simply login.

We only allow registered users to use ad blockers. You can sign up for free by clicking here or you can login if you are already a member.

COMSCORE, Inc. (SCOR): The Numbers To Know

Page 1 of 2

COMSCORE, Inc. (NASDAQ:SCOR)COMSCORE, Inc. (NASDAQ:SCOR), with a market cap of $678.1 million, provides a digital marketing intelligence platform and on-demand digital analytics solutions that help customers make more informed, data-driven business decisions.

As companies face slower growth globally, they need to spend more wisely and effectively with their available marketing and advertising budgets. This is where COMSCORE, Inc. (NASDAQ:SCOR) fits in; the company provides an intelligence platform that allows customers to analyze and deliver more cost-effective digital marketing.

Strong numbers

Management continues to pursue the company’s top four key priorities, which include maintaining measurement leadership (in mobile and multi-platform), continuing campaign measurement progress and global roll-out, capitalizing on the Digital Analytix momentum, and executing to improve margins and free cash flow. COMSCORE, Inc. (NASDAQ:SCOR) delivered a strong Q1 and the share price jumped over 19% after the earnings release.

For Q1, the record level pro forma revenue was $67.5 million, up 12% year-over-year, driven by strength in audience analytics and new products. The profitability was strong for Q1, with pro forma adjusted EBITDA of $12.6 million, driven by higher revenue and cost controls. The company also generated free cash flow of $16.9 million.

The Procter & Gamble Company (NYSE:PG) as a strategic partner

New products, including Validated Campaign Essentials (vCE), DAx, subscriber analytics, and Mobile Metrix 2.0, will contribute around 28%-30% to comScore’s annual contract value in 2013. COMSCORE, Inc. (NASDAQ:SCOR) had formed a partnership with The Procter & Gamble Company (NYSE:PG), the largest advertiser in the world, which provides consumer packaged goods. Procter & Gamble has over 300 brands spread across 180 countries, and invests heavily (around $8 billion) in advertising. However, The Procter & Gamble Company (NYSE:PG) continues to work on cost cutting due to competitive pricing and slowing growth. More effective spending and marketing remains an important priority for Procter & Gamble.

American Express Company (NYSE:AXP) is another major client signed up for vCE service. American Express is a global payments and network company, which also provides travel services. American Express also spent heavily on advertising and ranked No. 8 for America’s biggest advertisers, with over $2.1 billion of total ad spending in 2011. American Express Company (NYSE:AXP) continues to focus on premium quality lending, while investors are concerned about increasing operating expenses. American Express Company (NYSE:AXP) will continue to rely on media/ad technology to cost-effectively boost growth.

Procter & Gamble and American Express are not alone, as 22 of the top 25 largest global advertisers (89% of global ad dollars) are vCE/CE clients. Further, top ten CPG advertisers also work with comScore. COMSCORE, Inc. (NASDAQ:SCOR) continues to be supported with a strong client base.

Outlook

The management expects revenue of $65.6 million-$68 million, with an adjusted EBITDA of $10.5 million-$12.0 million for Q2, 2012. For 2013, non-GAAP pro forma revenue is expected to be $275.5 million-$283.5 million with pro forma adjusted EBITDA of $48.3 million-$54.8 million.

Page 1 of 2
Loading Comments...