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Comcast Corporation (CMCSA), Lions Gate Entertainment Corp. (USA) (LGF): Will Comic-Con Boost These 2 Unexpected Comic Book Movies?

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Comic book movies and TV shows don’t always star superheroes. Sometimes, they star dead lawmen and trained killers. That’s what we’ll have next weekend when R.I.P.D. and RED 2 open in theaters.

You couldn’t ask for better timing. Wednesday marks preview night for San Diego Comic-Con, arguably the world’s largest celebration of comics and pop culture. The festival lasts throughout opening weekend for both of these comics-sourced films.

R.I.P.D., short for “rest in peace department,” tells the story of two deceased cops who return to the living world to protect it from evil spirits that refuse move on into the afterlife. Dark Horse Comics first published the four-issue miniseries from writer Peter M. Lenkov in late 1999. Jeff Bridges and Ryan Reynolds co-star in the film version, which cost Comcast Corporation (NASDAQ:CMCSA)‘s NBCUniversal a reported $130 million to produce.

Jeff Bridges and Ryan Reynolds star as deceased cops in R.I.P.D. Sources: Dark Horse Comics and Comics Price Guide.

RED 2 is the star-studded sequel to the 2010 hit RED, also from Lions Gate Entertainment Corp. (USA) (NYSE:LGF) and Summit Entertainment. It also marks the second comic book film this summer to be adapted from the work of writer Warren Ellis, who teamed with artist Cully Hammer to create the original “RED” miniseries for DC Comics imprint WildStorm in 2003. Which was the first? Iron Man 3. Ellis’ “Extremis” storyline helped inform the plot line for the Marvel Studios blockbuster.

Bruce Willis stars as ex-CIA operative Frank Moses in RED 2. Sources: WildStorm and Comics Price Guide.

RED 2 features an ensemble cast of former intelligence operatives who are classified as “retired, extremely dangerous.” Bruce Willis, John Malkovich, and Helen Mirren all reprise their earlier roles in the sequel, which cost a reported $85 million to make.

How well can Comcast Corporation (NASDAQ:CMCSA) and Lions Gate Entertainment Corp. (USA) (NYSE:LGF) investors expect R.I.P.D. and RED 2 to do next weekend? Google Inc (NASDAQ:GOOG)‘s Trends data isn’t promising, unfortunately:

R.I.P.D. is barely registering while RED 2 is tracking even with low-budget flick The Conjuring, from Time Warner Inc (NYSE:TWX). Meanwhile, another family film — Turbo — appears headed for a big opening for Twenty-First Century Fox Inc (NASDAQ:FOX). So much for timing, eh?

The annual Comic-Con festival and its 130,000-strong celebration of comics and pop culture may still not be enough to keep R.I.P.D. from opening dead on arrival as RED 2 is taken out by Turbo‘s snail. Call it the dog days of comic book summer. Or just disappointing. Both films look entertaining enough to merit audience support.

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