Apple Tablet Sales: With each passing month, tablet devices are selling at a faster pace. We discussed this earlier today, along with how the uptick in sales is impacting companies including Apple Inc. (NASDAQ:AAPL).
According to a report by ABI Research, tablet sales are going to reach $64 billion in 2013. Of the 150 million tablets that are set to ship this year, there is no denying that Apple products, including the iPad and iPad mini, are leading the charge.
Sure, there is competition from others, such as tablets powered by the Android operating system, but Apple Inc. (NASDAQ:AAPL) is the company at the top of the market and hoping to continue its push in the near future.
With a next generation Apple iPad coming soon, the Cupertino-based company is hoping to establish itself even further as top dog.
But what is it about a tablet that makes people buy? Why do some choose Apple Inc. (NASDAQ:AAPL) while others opt for another device?
Even though a large number of consumers do plenty of research before making a purchase–particularly regarding Apple products–there are others who don’t even think about what they are doing. Instead, they buy spontaneously and hope for the best in the end.
This is something the Winnipeg Free Press has covered in great depth here.
Looking at not just Apple, but the industry as a whole, according to research completed by the NPD Group, “one in three tablet sales in Canada is now an impulse purchase.”
This is not a stat that most people would expect.
Darrel Ryce, director of technology and entertainment for the research firm, talks about why this may be the case:
“Spontaneous purchases have doubled, increased significantly, since last year. During the early-adopter stage, price is really not a factor, those people who want to buy these products are going to buy them no matter what, but as you start to extend your market and move toward hitting the masses, then price becomes a factor.”
In the report, it is noted that the average Canadian consumer spends $627 on a table and related accessories. This is in line with devices from Apple Inc. (NASDAQ:AAPL) as well as its competitors.
This brings us to one question: will companies, such as Apple, begin to consider ways to attract more impulse buyers? Or will they simply rely on the marketing strategies employed in the past?
Image (above): Apple Inc. (NASDAQ:AAPL) iPads
For an idea of how tablet companies are marketing their devices, check out this Apple video: