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Breakup of, Inc. (AMZN)’s $2 billion investment in India According to Jeff Bezos

After a yearlong arrival,, Inc. (NASDAQ:AMZN) has grown more in India than what the company set out for initially, and therefore the global e-commerce giant has decided to make an additional investment of $2 billion to spur even more growth. Jeff Bezos, CEO of, Inc. (NASDAQ:AMZN) talked about the focus areas for the new investment along with his outlook for the future of his company in an interview with Times Of India., Inc. (NASDAQ:AMZN), Inc. (NASDAQ:AMZN)’s ultimate aim is to speed up the delivery of their products and broadly speaking the investment is geared towards that goal.

Bezos pointed to several areas of focus for the new batch of, Inc. (NASDAQ:AMZN)’s investment. He was quoted as mentioning ‘new tools to make it easier for SMEs to get online’ as one of the categories for the $2 billion investment. Other areas where the money is going to flow are the new fulfillment centres, customer acquisition and new product categories etc.

The SME category that Bezos mentioned is of special interest here., Inc. (NASDAQ:AMZN)’s CEO also mentioned SMEs in the context of inventions that the Indian, Inc. (NASDAQ:AMZN) team has been able to carry out, and the company is thinking of exporting these to the rest of the world.

In particular, this invention is, Inc. (NASDAQ:AMZN)’s ‘Easy Ship’ programme which involves direct shipments from small and medium merchants. Owing to a large proportion of Indian businesses falling under the SME category, Amazon had to build infrastructure for such facilities so that they could enter the era of digital e-commerce.

Bezos mentioned that such steps were not needed in other parts of the world but owing to the model’s success, it is something that Amazon looks forward to implementing globally. The CEO also highlighted that instead of competing with their rivals, the focus at Amazon has been to provide customers with better service.

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