Can, Inc. (AMZN)’s Fire Burn Down Competitors like Apple Inc (AAPL) or Samsung?, Inc. (NASDAQ:AMZN)’s price has been sliding gently throughout the month to the current level of approximately $322, lower by 2% than yesterday’s closing spot and this trend is expected to continue up to next week, according to Bloomberg. The company may seem to have some difficulties in catching up with the leading companies in the markets it operates. However, the e-commerce giant is on a new start in the consumer electronics business.

Amazon Video Streaming Deal

Alibaba Group Holding Ltd (NYSE:BABA)’s Initial Public Offering (IPO), had no mercy on its rival companies and, Inc. (NASDAQ:AMZN) suffered a tough punch, exactly where it hurts the most. Its share price tripped and they further suffered from the current weak market, so it’s been like a chain of depressing events. Nevertheless, the company is not expected to fall indefinitely and many have bullish expectations regarding the stock.

“I kind of like the fact that Amazon got hit hard on the post-BABA IPO. Amazon probably the biggest direct competitor to BABA, but we’ve seen a jump in implied volatility, stock down at $323 level. You know, $320 is kind of support here, so I’m looking into position next week to be a buyer on a dip. I’m buying the $317.50 puts, selling the $320 puts,” said Tim Biggam of Option Block.

Regarding the products bonanza that might come soon,, Inc. (NASDAQ:AMZN) released six new Kindle Fire devices, which are mostly just cheap variants of Apple Inc. (NASDAQ:AAPL)’s or Samsung’s products. Nevertheless, they also embody the slim beauty of electronics and offer competitive specifications at an eye-popping price. Its 8.9 inch Kindle Fire HD costs at about $300 with 32 GB memory, which doubled would add another $100 over the top. It’s not much different on specifications compared to rival products, but it costs much less.

In any case,, Inc. (NASDAQ:AMZN)’s plan is not to rip as much profits as possible from the consumer electronics, rather to make sure that people are tied to its e-commerce and media services. Basically, these new devices should work as gateways towards, Inc. (NASDAQ:AMZN)’ core business, which might finally pump some muscle.

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