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Brazil: Local Company Has Patent on Apple Inc. (AAPL) iPhone Brand

RIO DE JANEIRO (AP) — Brazil’s patent authority has taken a bite out of Apple Inc. (NASDAQ:AAPL) with an announcement Wednesday that the iPhone name in Brazil belongs to a local company called Gradiente SA, not to the global computer giant.

The official publication of the verdict doesn’t forbid Apple from using the name in Brazil. It only makes it clear the rights belong to the Brazilian company, said Marcelo Chimento, spokesman with the national patent office.

Stopping misuse of the name is beyond the patent office’s purview and would have to be decided in court. Another option is for the two companies to reach an agreement, he said.

Apple Inc. (NASDAQ:AAPL)

Calls and emails to Apple Inc. (NASDAQ:AAPL)’s Brazil office and to IGB Eletronica, Gradiente’s parent company, were not immediately returned. The decision was issued on Ash Wednesday, which is observed as a holiday in Brazil.

Gradiente had filed its request to use the iPhone brand in 2000, believing that “there would be a technological revolution in the world of cell phones, with the convergence of transmission and reception of voice and data via mobile Internet,” it said in a press release.

The company was the first to make cell phones in Brazil and launched the first national smartphone in 2004. Their request to use the iphone trademark was granted in 2008, and the company started making “iphones” — with a lowercase “p” — in December.

Their phones are entirely different from the Apple Inc. (NASDAQ:AAPL) product. For starters, the Gradiente phones run on the Android operating system, developed by Apple rival Google Inc (NASDAQ:GOOG) . They also have lower screen resolution, weigh more than the Apple phone, and sell for a fraction of the price.

The issue in Brazil is reminiscent of one that arose in the United States in 2007. Cisco Systems, Inc. (NASDAQ:CSCO) had owned the iPhone trademark since 2000 and had been using it for a line of Internet-connected phones.

Once Apple Inc. (NASDAQ:AAPL) announced its intention to use the brand name, Cisco sued it in San Francisco federal court. The two companies settled out of court six weeks later, without disclosing the terms.

Brazil will likely see a similar solution, with Apple probably choosing to pay the Brazilian company for the right to use the iPhone brand in Latin America’s largest country, a telecommunications analyst told the Associated Press in December.

This seems the best option for Apple Inc. (NASDAQ:AAPL), because it “doesn’t want to stop selling its product in Brazil,” Eduardo Tude, president of Brazilian telecommunications consultancy Teleco.

The article Brazil: Local Company Has Patent on iPhone Brand originally appeared on and is written by Associated Press.

The Motley Fool recommends Apple, Cisco Systems, and Google. The Motley Fool owns shares of Apple and Google.

Copyright © 1995 – 2013 The Motley Fool, LLC. All rights reserved. The Motley Fool has a disclosure policy.

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