Brand Power Is Driving Harley-Davidson, Inc. (HOG) Stock Higher

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Ride like the wind

The key to further gains for Harley-Davidson stock is whether a generation of Baby Boomers will give in to their dreams of owning a luxury motorcycle. In the long run, though, the company will need to reach for a younger audience to take the place of its aging target clientele. Harley’s strong reputation should help it succeed in that goal for years to come.

The article Brand Power Is Driving Harley-Davidson Stock Higher originally appeared on Fool.com and is written by Dan Caplinger.

Fool contributor Dan Caplinger owns shares of Berkshire Hathaway. You can follow him on Twitter @DanCaplinger. The Motley Fool recommends Berkshire Hathaway and Polaris Industries. The Motley Fool owns shares of Berkshire Hathaway.

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