BlackBerry Ltd (BBRY) Wants To Put Everybody to work, Especially Apple Inc. (AAPL) and Microsoft Corporation (MSFT)

BlackBerry Ltd (NASDAQ:BBRY) is presenting its new Passport to the phone market both literally and metaphorically. The company intends to beat Apple Inc. (NASDAQ:AAPL) and Microsoft Corporation (NASDAQ:MSFT) with its new creation, in terms of both hardware and software, according to Bloomberg.

BlackBerry Ltd (NASDAQ:BBRY) has been catching up with the giants in the mobile industry, but now it is practically sure to grab the lead. Apparently, it will be targeting the white collar workers around the globe, with little chances of matching other tastes. Unlike most of the products available, this device is a perfect square, with a resolution of 1440×1440 pixels spread over a 4.5 inch diagonal screen. BlackBerry Ltd (NASDAQ:BBRY) officials motivated their choice for the design as the best one for reading, allowing up to 20 more characters compared to most of the rectangular shaped displays.

There’s also the new BlackBerry Assistant, which is the analogue application of Apple Inc. (NASDAQ:AAPL)’s Siri or Microsoft Corporation (NASDAQ:MSFT)’s Cortana, that can help you manage your calendar and create entries. Also, it is able to write messages and appointments, practically all the basic things that are required from an actual assistant. They also brought up a Blend app that allows an easy and neat transfer of personal information from your calendar and messages to practically any stationary or mobile device.

All this technology is powered by a non-removable Li-Ion 3450 mAh battery that promises to last as much as 30 hours of mixed-usage. To draw a comparison, iPhone 6 has a 1,810 mAh Li-Ion power supply beneath the case. It’s all so great, but not everybody will find Passport that fascinating, mostly because it’s connected to Amazon.com, Inc. (NASDAQ:AMZN)’s Android app store, which does not gather a lot of attention. Then, despite the phone’s unique features and lots of utilities for writing faster and easier, it won’t be the device associated to fun or relaxation.

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