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BlackBerry Ltd (BBRY) Shows Off its Design Chops

BlackBerry Ltd (NASDAQ:BBRY) may not get the same level of smartphone attention as its competition, such as the top selling iPhone, however, this doesn’t mean that everybody is ignoring what the company brings to the table.

Time after time, BlackBerry shows the world that it knows a thing or two about designing a high quality smartphone. Consumers may not be flocking to the company, despite its design prowess, but it is better to be ahead in this area than behind.

Recently, the BlackBerry Z3 and BlackBerry Passport took home the iF DESIGN AWARD 2015.

This is a big deal for many reasons, including the fact that the award has been handed out for more than 60 years. In other words, this is not a “fly by night” award that is given to just any company and product.

The international selection commit examined more than 5,000 entries from more than 50 countries. And when everything was said and done, BlackBerry Ltd (NASDAQ:BBRY)’s Z3 and Passport came out winners.

The official BlackBerry blog discussed the finer details of each device. The Passport, for example, has received praise since day one for its innovative design and long feature list. Here is an excerpt from the blog:

“Inspired by the passport, a universal symbol of mobility, the BlackBerry Passport is perfect for traveling light. To continually evolve, the BlackBerry Passport leverages our strength and heritage, yet is new and innovative. The touch-sensitive keypad affords an efficient typing experience, blending the digital and the physical.”

More Publicity to Come

There is nothing better than positive publicity, and that is exactly what these two BlackBerry Ltd (NASDAQ:BBRY) devices will be getting in the near future. Both will be displayed in one of three upcoming iF design exhibitions in Hamburg. If nothing else, this gives consumers another look at both devices, which could help strengthen the brand and improve sales in the months to come.

There is a lot that goes into designing a smartphone, and BlackBerry seems to have a solid grasp on what it takes to achieve success. This award is just another in a long line for the BlackBerry Ltd (NASDAQ:BBRY) brand.

Disclosure: none.

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