BlackBerry Ltd (BBRY) Launches 50 Black And Gold Passports

After aftermarket shops gave the Passport and the Classic 24-karat gold treatments, BlackBerry Ltd (NASDAQ:BBRY) is announcing that there will be an official black and gold BlackBerry Passport to hit the market.

Called the Limited Edition Black & Gold BlackBerry Passport, it will be sold for $999 in Canada and $899 in the US. However, those who want the official BlackBerry Ltd (NASDAQ:BBRY) Black & Gold Passport should hurry and buy their units now as there will only be 50 made.

“Everyone loves gold, right? You might consider it ‘gilding the lily’ [but] gold just looks chic, and the BlackBerry Passport is a thing of beauty – inside and out, whatever the color scheme,” the company’s Eric Lai writes.

The BlackBerry Ltd (NASDAQ:BBRY) executive who handles the company’s content marketing also noted of the previously mentioned gold BlackBerry Passport and BlackBerry Classic.

Image: BlackBerry

The gold BlackBerry Ltd (NASDAQ:BBRY) Classic is a one-off commission by Canadian rapper and BlackBerry fan drake who reportedly paid £1999 or a smidge over $3,000. That’s one expensive phone.

As for the Gold BlackBerry Passport, it’s customized by a company called Goldgenie which sells the things for £1,247.50 (about $1,900), £1289.17 (about $1,950) or £1,330.83 (just over $2,000) for 24-karat gold, rose gold, and platinum versions respectively.

For the relatively lower $899, owners of the Limited Edition Black & Gold BlackBerry Passport will get more than just gold.

“Or, you could just buy an official one from us, since we’re offering our Limited Edition Black & Gold BlackBerry Passport. Only 50 will be available worldwide. Each one comes engraved with ‘Limited Edition’ and the production number, as well as a Valextra cover made from soft calf leather with Valextra ‘costa’ lacquered piping,” Lai writes.

Image: BlackBerry

BlackBerry Ltd (NASDAQ:BBRY) shareholders includes Prem Watsa’s Fairfax Financial Holdings which held about 46.65 million shares in the company by the end of the third quarter. The fund’s stake was unchanged quarter over quarter.