More people today than ever before are purchasing a smartphone based on the number of apps available. While BlackBerry Ltd (NASDAQ:BBRY) and Microsoft Corporation (NASDAQ:MSFT) are not on the same playing field as iOS and Android, both companies are looking to make headway in this race in the near future.
It is hard to imagine a scenario in which BlackBerry or Microsoft would be able to overtake iOS and Android in the number of apps offered, as well as the quality. However, both companies are trying their best to even the playing field.
What is New with BlackBerry Ltd (NASDAQ:BBRY)?
To show you just how important this is to BlackBerry, we don’t have to look any further than the company’s official blog.
The company makes it a habit to post some of the newest and best apps offered on BlackBerry World.
This time around, the blog post took a close look at four of the best music apps. These include:
Don’t Sleep on Microsoft Corporation (NASDAQ:MSFT)
Just the same as Blackberry, Microsoft is doing its part in playing up some if its newest apps. For example, the company recently posted this piece to its official blog: These 4 Bing apps are Windows 8 favorites, and now they’re on Windows Phone too
Here are the four apps that are discussed:
With BlackBerry Ltd (NASDAQ:BBRY) and Microsoft Corporation (NASDAQ:MSFT) fighting for third place in the mobile phone market, it could be something like this that pushes consumers in one direction or the other. The OS with the best app store may be the one that people turn to in the future.
Steve Ballmer of Microsoft and Thorsten Heins of BlackBerry are well aware of how important it is to offer the apps that users really want.
As you can see above, both companies are doing their best to let current and potential users know what they have to offer.
Which company are you giving the edge to right now? Are you liking what you see from BlackBerry Ltd (NASDAQ:BBRY) and Microsoft Corporation (NASDAQ:MSFT) or just one of these companies?
View the video below for more on BlackBerry World: