Apple Inc. (NASDAQ:AAPL) and Google Inc (NASDAQ:GOOG) are turning their attentions to the tablet market, which is an obvious, yet necessary realization. The PC market is stalling, and only a few perma-bulls really see a turnaround on the horizon. Although both of these tech giants have been big players in the tablet space for quite some time, the future is bright for one reason: the market is set to see another jump in the near future.
Apple execs Tim Cook and Jony Ive have to be excited about this. The same holds true for Larry Page and Sundar Pichai. The potential to do even bigger things in the tablet space is good news for these companies, as well as the others that are hoping to grab more market share in the years to come.
How much Growth, will Apple Inc. (NASDAQ:AAPL) Benefit?
According to a recent report by Digitimes Research, tablet shipments are expected to grow 17.7 percent on year during the second half of 2013. This would be a huge pickup for the market, allowing both Apple and Google Inc (NASDAQ:GOOG) to show what they are made of.
Jim Hsiao reported on this increased activity, adding that “tablet shipments in the second half are expected to reach 82.07 million units, up 17.7% on year.”
This is all good news for Apple Inc. (NASDAQ:AAPL), right?
If this report is accurate across the board, however, there is something Cupertino should concern itself with: the prediction that non-iPad tablet shipments will surpass those from Apple.
This was bound to happen at some point in time, with a growing number of companies throwing their hat in the ring. It doesn’t necessarily mean that Apple is losing market share. What it does mean is that the competition is heating up, and that Cupertino will have to be aware of what others are bringing to the party.
The report went on to discuss Google Inc (NASDAQ:GOOG) Android tablets by saying:
“Android’s large market share will also strongly impact closed Android platforms such as Amazon’s operating system for its tablets due to lack of key application support.”
With the tablet market picking up steam, the second half of 2013 is going to be a big one. Once Apple Inc. (NASDAQ:AAPL) announces its next generation iPad, this growth could help the company soar to new heights in the tablet market.
But don’t sleep on Google Inc (NASDAQ:GOOG) Android tablets, as these devices are also growing in popularity.
Do you feel the same as these guys?
Check out the video below for more on the Apple iPad: