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Apple Inc. (AAPL)’s Exclusive Partnership With HBO Now: Should Other Streaming Services Worry?

Apple Inc. (NASDAQ:AAPL) has revealed more details about its Apple Watch on Monday, but that did not impact the stock a lot as it started trading lower on Tuesday. But meanwhile many others feel that Apple Inc. (NASDAQ:AAPL)’s TV service, Apple TV might help move the needle up for Apple Inc. (NASDAQ:AAPL). HBO Now announced on Monday that it signed a deal with Apple Inc. (NASDAQ:AAPL) as exclusive partners. FBN’s Liz MacDonald discussed about this on Fox Business news.


“Apple just pulled off a coup. It has won the exclusive streaming rights to HBO’s ‘Game of Thrones’ and other title. So this is going to give Amazon and Google a run for its money. This is just in time for the new season of ‘Game of Thrones’. Apple also cut the price of its Apple TV. Its about $69 per year. But still can Apple hit that $1 trillion market cap? That’s what analysts are still debating on Wall Street. They are talking to us in the Business Center,” MacDonald reported.

MacDonald said that through this exclusive partnership with HBO Now, Apple Inc. (NASDAQ:AAPL) could gain access to all new episodes of ‘Game of Thrones’ and other originals from HBO. She added that this deal could scare the likes of, Inc. (NASDAQ:AMZN) and Google Inc (NASDAQ:GOOGL).

MacDonald questioned that with the launch of Apple Watch, considering Apple Pay and Apple TV, can Apple Inc. (NASDAQ:AAPL) touch the $1 trillion market cap valuation. She added that many analysts feel that Apple Watch cannot move the needle up for Apple Inc. (NASDAQ:AAPL) a lot. The reason behind that opinion is that Apple Inc. (NASDAQ:AAPL)’s smartwatch could generate only 3% of 2014 revenue, which is around $6 billion.

Disclosure: None

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