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Apple Inc. (AAPL), HBO Deal Will Rely On Content To Beat Netflix, Inc. (NFLX): Robert Thompson

Apple Inc. (NASDAQ:AAPL)’s reported talks to show HBO Now will rely on content to compete with Netflix, Inc. (NASDAQ:NFLX), Robert Thompson told Bloomberg in a recent discussion.

According to the Syracuse University professor, as long as HBO keeps on providing quality content to people, it will continue to compete well with the likes of Netflix, Inc. (NASDAQ:NFLX).

“As long as HBO keeps delivering stuff like ‘Game of Thrones’ which is like the millennial’s dream come true program, [it can woo some people]. All I have to do is mention those three words – Game of Thrones – to my students and I can get a pretty powerful response,” Thompson told Bloomberg’s Alix Steel.

According to reports, Time Warner Inc (NYSE:TWX) is in talks with Apple Inc. (NASDAQ:AAPL) to bring HBO Now to households without the need for cable bundles which are typically large and contain some channels not everyone may want.

Netflix, is NFLX a good stock to buy, Apple, is AAPL a good stock to buy, HBO Now, HBO streaming, Robert Thompson,

Meanwhile, Thompson noted that Netflix, Inc. (NASDAQ:NFLX) was first to take some cues out of its rivals’ playbooks by delivering high-pedigree programs like “House of Cards” and “Orange is the New Black”. Now, HBO with its launch of HBO Now, is taking the battle to Netflix, Inc. (NASDAQ:NFLX)’s turf by offering quality content directly to subscribers without going through cable packages, the professor said.

Steel noted, however, that HBO could also go to other service providers like Roku, Xbox or PlayStation. Doesn’t this go against Apple Inc. (NASDAQ:AAPL)’s typical strategy of wanting something exclusive for them to offer?

According to Thompson, we will have to see whether this becomes an Apple Inc. (NASDAQ:AAPL) exclusive offering. Nonetheless, he noted that HBO content has already been offered with HBO Go as long as a subscriber had a cable package.

Daniel Benton’s Andor Capital management ended 2014 with 3 million Apple Inc. (NASDAQ:AAPL) shares, up 10% in the last quarter, quarter over quarter.

Philippe Laffont’s Coatue Management owned about 1.79 million Netflix, Inc. (NASDAQ:NFLX) shares by the end of 2014.

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