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Apple Inc. (AAPL) vs. Samsung: Battle For the ‘Phablet’ Space

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The “phablet” is unofficially defined as a hybrid smartphone-tablet device with a screen between five and seven inches wide. Earlier today, we reported that it’s possible Apple Inc. (NASDAQ:AAPL) could enter this space (see the full story here). Yesterday, Brian White of Topeka Capital Markets also discussed the prospects of a larger iPhone, mentioning: “I’m seeing this trend in Asia and I think that’s something Apple has to address.”

Should this Concern Apple Inc. (AAPL) and Google Inc (GOOG)?

On CNBC earlier today, Andrew Milroy of ICT Practice, Asia Pacific at Frost & Sullivan, was discussing the “phablet” space, and talked of the competition between Samsung and Apple Inc. (NASDAQ:AAPL). Here are some of his highlights:

“I think the strategy [of Samsung] has been very successful against Apple […] last year, Samsung launched nearly 40 new products and Apple launched just one. So they’ve got a strategy to offer smartphones to a huge variety of different market segments. They’ve also got a strategy to produce a variety of different form factors, and leading this new market are the so-called “phablets” — devices that are too small to be a tablet, too big to be a smartphone.”

On this intriguing subject, Milroy also mentioned that Samsung has “been very innovative in their approach,” compared to Apple Inc. (NASDAQ:AAPL), which he describes as “not as much differentiation in its products at all.”

Moreover, Milroy discussed if phablets can compete against fuller-sized tablets, which is a key point to consider.

What were his thoughts?

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